'Driving dogs', the moving campaign for the New Zealand SPCA and Mini, emerged as the most-honoured campaign, with three category wins including Campaign of the Year, plus one additional Certificate of Excellence.
You can view all of the winning work at the PRWeek Asia Awards website.
Here are all of the winners:
- Asia Pacific Network of the Year: MSLGROUP Asia
- Mid-Size Network of the Year: Bite
- PR Consultancy of the Year: Red Agency, Australia
- PR Agency Head of the Year: Glenn Osaki, MSLGROUP Asia
- Campaign of the Year: DraftFCB New Zealand for 'Driving Dogs' for SPCA Auckland and Mini
- Brand Communicator of the Year: Weber Shandwick for Changi Airport Group
- Young PR Professional of the Year: Terry Lim, Changi Airport Group, Singapore
| Category | Company | Awarded | Campaign title | Agency | Advertiser |
| A. Arts, Entertainment & Media Campaign of the Year | Discovery Networks Asia-Pacific (South Asia) | Winner | Animal Planet's Yeh Mera India | Not Applicable | Discovery Networks Asia-Pacific (South Asia) |
| B. Product Brand Development Campaign of the Year | One Green Bean & Havas Worldwide Sydney | Winner | Virgin Mobile Australia - Fair Go Bro | One Green Bean & Havas Worldwide Sydney | Virgin Mobile Australia |
| B. Product Brand Development Campaign of the Year | Red Agency | Cert. of Excellence | Mortein Kill/Save Louie the Fly | Red Agency | Reckitt Benckiser |
| C. Consumer Launch Campaign of the Year | Ogilvy Public Relations Beijing | Winner | Making Nestlé Top BenNaNa in China | Ogilvy Public Relations Beijing | Nestlé |
| C. Consumer Launch Campaign of the Year | Edelman | Cert. of Excellence | Celebrating Malaysia over a cup of Lipton | Edelman | Unilever (M) Holdings Sdn Bhd |
| C. Consumer Launch Campaign of the Year | DDB Philippines, Inc. | Honorable Mention | Pacquiao Positive | DDB Philippines, Inc. | Pepsico International |
| D. Healthcare: Ethical Campaign of the Year | Weber Shandwick | Winner | Viagra – getting on top of sexual taboos in China | Weber Shandwick | Pfizer |
| D. Healthcare: Ethical Campaign of the Year | MediCom Communications Consultants Co., Ltd | Cert. of Excellence | Insulin Mambo | MediCom Communications Consultants Co., Ltd | Sanofi Taiwan Co., Ltd |
| D. Healthcare: Ethical Campaign of the Year | Weber Shandwick | Cert. of Excellence | Charting New Frontiers in COPD Management | Weber Shandwick | Takeda Pharmaceuticals |
| E. Technology Campaign of the Year | Text100 Australia | Cert. of Excellence | Snapshot of Australia’s Digital Future | Text100 and IBM | IBM |
| F. Business-to-Business Campaign of the Year | Text100 Australia | Winner | Snapshot of Australia’s Digital Future | Text100 and IBM | IBM |
| F. Business-to-Business Campaign of the Year | Waggener Edstrom Worldwide | Cert. of Excellence | Growing Pains: Honeywell Aerospace's Mission to Modernise Air Traffic | Waggener Edstrom Worldwide | Honeywell Aerospace |
| F. Business-to-Business Campaign of the Year | Sefiani Communications Group | Honorable Mention | The Tax Institute – 2012 media relations campaign | Sefiani Communications Group | The Tax Institute |
| G. Employee Communications Campaign of the Year | Edelman Hong Kong | Winner | EM Asia Games - Further, Faster, Stronge: Pfizer Employee Communications Campaign | Edelman Hong Kong | Pfizer EM Asia |
| G. Employee Communications Campaign of the Year | L’Oréal Korea | Honorable Mention | Merci Campaign | L’Oréal Korea | L’Oréal Korea |
| H. Regional PR Campaign of the Year | Genesis Burson-Marsteller | Cert. of Excellence | Ford EcoSport Reveal | Team Ford | Ford Motor Company |
| H. Regional PR Campaign of the Year | Hong Kong Tourism Board | Honorable Mention | Visa go Hong Kong Super Shopper 2012 | Hong Kong Tourism Board | Hong Kong Tourism Board |
| I. Corporate Branding Campaign of the Year | OneVoice (Fleishman-Hillard) | Winner | The '+' Project by Philips - Crowd Sourcing Ideas for Health and Well-Being in Asia | OneVoice (Fleishman-Hillard) | Royal Philips Electronics |
| I. Corporate Branding Campaign of the Year | Ketchum Hong Kong | Honorable Mention | The Ride Back Home | Ketchum Hong Kong | Lenovo |
| J. Public Affairs Campaign of the Year | Hill+Knowlton Strategies | Cert. of Excellence | Securing FP Markets' future | Hill+Knowlton Strategies Australia | NA |
| K. Corporate Publications | Red Agency | Winner | End Hunger in Australia | Red Agency | Foodbank Australia |
| K. Corporate Publications | Mahindra & Mahindra | Cert. of Excellence | Mahindra Everyday | Mahindra & Mahindra Ltd. | Mahindra & Mahindra Ltd. |
| K. Corporate Publications | Mind Resource Ogilvy Limited | Cert. of Excellence | Haematology Protocol Book & Newsletter | Mind Resource Ogilvy Limited | Division of Haematology at the Department of Medicine, Queen Mary Hospital |
| L. Financial Communications Campaign of the Year | Edelman Indonesia | Cert. of Excellence | ABM Investama IPO Communication Program | Edelman Indonesia | ABM Investama, Tbk |
| L. Financial Communications Campaign of the Year | Ketchum Hong Kong | Cert. of Excellence | Financial Communications Program for China Singyes Solar Technologies Holdings Limited | Ketchum Hong Kong | China Singyes Solar Technologies Holdings Limited |
| M. Crisis or Issues Management Campaign of the Year | HK Electric | Winner | HK Electric: From sorrow to support - handling the Lamma tragedy | Nil | HK Electric |
| M. Crisis or Issues Management Campaign of the Year | Weber Shandwick | Cert. of Excellence | McCrisis Averted – Defending a 3.15 Disaster | Weber Shandwick | McDonald's |
| N. Public Sector Campaign of the Year | Qyvision PR Indonesia | Winner | Select Your Sacrificed Animal | Qyvision PR | Maritime and Agriculture Department State of Jakarta |
| N. Public Sector Campaign of the Year | Mind Resource Ogilvy Limited | Honorable Mention | “Fight Against Hepatitis B 。 Prevent Liver Cancer” Campaign | Mind Resource Ogilvy Limited | Hong Kong Liver Cancer Foundation |
| O. Corporate Social Responsibility Campaign of the Year | Daniel J. Edelman China Group | Winner | Volvo CE's National Excavator Operator Contest | Daniel J. Edelman China Group | Volvo CE |
| O. Corporate Social Responsibility Campaign of the Year | Fortune PR | Cert. of Excellence | Savings Education to Rural Communities | Fortune PR | Bank BTN |
| O. Corporate Social Responsibility Campaign of the Year | n2n communications | Honorable Mention | Facebook Australia Be Bold Stop Bullying | n2n communications | |
| P. Environmental Campaign of the Year | OneForAll public relations consultants | Cert. of Excellence | Kimberly-Clark Taiwan-Lead the World in a Better Life | OneForAll Public Relations consultants Co., Ltd. | Kimberly-Clark Taiwan |
| P. Environmental Campaign of the Year | Weber Shandwick | Honorable Mention | Powering Fans till 2018: The Ultimate Airmate Bicycle Contest | Weber Shandwick | Airmate |
| Q. Nonprofit Campaign of the Year | DraftFCB New Zealand | Winner | Driving Dogs | DraftFCB | SPCA/Mini |
| Q. Nonprofit Campaign of the Year | Strategic Public Relations Group Limited | Cert. of Excellence | Running for HOPE | Strategic Public Relations Group Limited | HOPE Foundation for Cancer Care |
| Q. Nonprofit Campaign of the Year | the communications Enzaim | Cert. of Excellence | Preemie Hope Campaign | the communications Enzaim | The Korean Society of Neonatology |
| Q. Nonprofit Campaign of the Year | Red Agency | Honorable Mention | End Hunger in Australia | Red Agency | Foodbank Australia |
| R. Best Use of Digital | iris worldwide | Winner | The Passport | iris Singapore | Asia Pacific Breweries Singapore Pte Ltd |
| R. Best Use of Digital | VITAMINE | Cert. of Excellence | Pump It Forward | VITAMINE | Johnson & Johnson China Ltd |
| S. Best Use of Social Media | Red Agency | Winner | Mortein Kill/Save Louie the Fly | Red Agency | Reckitt Benckiser |
| S. Best Use of Social Media | Weber Shandwick | Cert. of Excellence | Changi Airport as an Aviation Hub | Changi Airport Group (Singapore) Pte Ltd | Changi Airport Group (Singapore) Pte Ltd |
| S. Best Use of Social Media | DraftFCB New Zealand | Cert. of Excellence | Driving Dogs | DraftFCB New Zealand | SPCA/Mini |
| S. Best Use of Social Media | Edelman Korea | Honorable Mention | Social relay for clean online communications | Edelman | SK Telecom |
| T. Best Use of Analytics | Waggener Edstrom Worldwide | Honorable Mention | Microsoft Advertising Influencer Engagement | Waggener Edstrom Worldwide | Microsoft Advertising |
| U. Promotional Activity of the Year | DraftFCB New Zealand | Winner | Driving Dogs | DraftFCB New Zealand | SPCA/Mini |
| U. Promotional Activity of the Year | Dentsu Public Relations Inc. | Cert. of Excellence | Back to Basics: Starbucks Espresso Journey | Dentsu Public Relations Inc. | Starbucks Coffee Japan, Ltd. |
| U. Promotional Activity of the Year | Burson-Marsteller | Cert. of Excellence | ClimaCool Running Campaign | Burson-Marsteller | adidas |
| U. Promotional Activity of the Year | Fleishman-Hillard Inc. | Honorable Mention | Thomas & Friends Guinness World Record Campaign in China | Fleishman-Hillard Inc. | Mattel Inc. |
The article first appeared on www.campaignasia.com.
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