Campaign India Team
Sep 08, 2009

Anant's Blog: Of Geoffrey Boycott and the talent shortage

I wince each time I’m watching India doing well in a cricket match and the commentator gushes about the ‘one billion Indians’ who are cheering the team on (the chief culprit would be Sir Geoffrey Boycott).

Anant's Blog: Of Geoffrey Boycott and the talent shortage

I wince each time I’m watching India doing well in a cricket match and the commentator gushes about the ‘one billion Indians’ who are cheering the team on (the chief culprit would be Sir Geoffrey Boycott).

One billion Indians have never watched a match. Many of those one billion Indians do not have access to water and electricity. Many of those one billion Indians have never had access to media of any kind. Many of those one billion Indians have never seen a cricket bat, let alone a television. Many of those one billion Indians have never heard of Sachin Tendulkar.

There are plenty of Sir Geoffreys around. Like the people who don’t fear the talent shortage that advertising and media agencies face.
Because they look at the statistics and talk about the hundreds of thousands of MBAs that India produces each year. The many more graduates that we spew out. How many of them have heard about advertising and media? How many of those who have heard of advertising and media are inclined to a career in advertising and media? How many of the remainder are good? Keep adding filters and the numbers will come down to a few thousand.

That’s why the most critical people in our business will be people we hardly hear about – the HR managers. The first task will be to keep the flock together. The second task will be to find a way to attract the best graduates that this country is producing. And the third, most important task, will be to help managers right size and right-skill (if there’s such a word. If there isn’t, it needs to exist) with the changed paradigms of the industry in mind.
 
Oh, I forgot. Where are the HR managers?

 

Source:
Campaign India

Related Articles

Just Published

15 minutes ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

22 minutes ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

29 minutes ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging

33 minutes ago

Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India