Campaign India Team
Mar 18, 2009

Anant's blog: Of ET Now, Dick Francis and Robert Fulgham

Last morning a reader forwarded me a mail purportedly sent by Ravi Dhariwal to all employees of Bennett, Coleman and Company Limited. Considering who forwarded the mail to me, I have no doubt that the mail in question is genuine. In the mail, Dhariwal talks of the troubled times that BCCL is going through. Rising newsprint prices and a fall in advertising demand has forced him to suggest a restructuring of the salaries, variable pay and increments. 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

1 day ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

1 day ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

1 day ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

1 day ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.