Campaign India Team
Dec 09, 2009

Anant’s blog: Copenhagen and Cat Stevens

It was in the early 1970s when I saw an outdoor campaign which shouted, “Save that drop of oil – or walk to your destination 20 years from now.” It was at the height of the global oil crisis, with the gulf states arm-twisting the rest of the world. It was advertising hyperbole; it’s over 30 years since then and we’re neither saving ‘that drop of oil’ nor are we walking to any destination.Obviously, the campaign didn’t work too well.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

21 hours ago

Reebok and Dove unveil limited-edition ‘Reborn ...

The limited-edition collection is inspired by resilience and the process of rebuilding.

21 hours ago

Avvatar partners with Janhvi Kapoor to promote ...

It has collaborated with Janhvi Kapoor to strengthen its positioning in India’s growing high-protein snacking market.

1 day ago

Little celebrates Children’s Day with 1001 tunes ...

Working with Punt Creative and AI music platform Suno, Little's put together what might be one of the biggest children's music releases in recent memory. The album covers seven Indian languages, multiple genres, and different moods, basically trying to have something for every possible baby situation parents find themselves in.

1 day ago

OpenAI launches ChatGPT 5.1; here is how it is set ...

OpenAI launched today its latest upgrade to its language model GPT-5 with GPT 5.1 Instant and GPT 5.1 Thinking. These upgrades are focussed on increased intelligence, improved instruction following, and a more conversational style. The update is rolling out gradually, starting with paid users.