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It was in the early 1970s when I saw an outdoor campaign which shouted, “Save that drop of oil – or walk to your destination 20 years from now.” It was at the height of the global oil crisis, with the gulf states arm-twisting the rest of the world. It was advertising hyperbole; it’s over 30 years since then and we’re neither saving ‘that drop of oil’ nor are we walking to any destination.Obviously, the campaign didn’t work too well.
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
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