Anant’s blog: Copenhagen and Cat Stevens

It was in the early 1970s when I saw an outdoor campaign which shouted, “Save that drop of oil – or walk to your destination 20 years from now.” It was at the height of the global oil crisis, with the gulf states arm-twisting the rest of the world. It was advertising hyperbole; it’s over 30 years since then and we’re neither saving ‘that drop of oil’ nor are we walking to any destination.Obviously, the campaign didn’t work too well.

by Campaign India Team