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Hairpins.Some of you might have seen them, many of you would not and a minority, perhaps, still uses them.I’ve seen millions of them. Not really, but certainly zillions, as I grew up in a house with five users of hairpins: my grandmother, my mother and three sisters.Smaller hairpins were used to keep small tufts of hair in place and the larger ones to keep ‘buns’ looking tidy and stylish.The neatness was aided and abetted by a net.
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The Campaign India Digital Crest Awards (CIDCA) return in 2025 for their sixteenth edition, carrying forward a proud legacy of recognising India's most innovative, effective and result-driven digital marketing campaigns
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