Amit Misra elevated as CEO of MSL South East Asia
Will also continue as CEO of the agency's South Asia operations
Feb 15, 2022 08:02:00 AM | Article | Campaign India Team Share -
Publicis Groupe has announced Amit Misra as CEO of MSL South East Asia. Misra will continue as CEO, MSL South Asia.
Misra's expanded mandate sees him lead a team of more than 100 colleagues across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. As South Asia CEO, he was heading eight offices in the region.
He joined MSL India in 2013 and took over the India operations as CEO in 2015.
MSL recently restructured its South Asia team with elevations for Tushar Bajaj (MD - Organic by MSL), Nikhil Lodaya (COO, MSL India), Vaishnavi Murali, (COO - PCA), Parveez Modak (managing director, Strategy Group), Glen D’Souza (managing director, Media and Network Group), and Schubert Fernandes (chief client officer).
Amrita Randhawa, CEO - South East Asia, Publicis Groupe, said, “Amit has taken MSL to greater heights year on year in India and South Asia. Amit leading the mandate for two regions will further leverage the Publicis Groupe’s 'power of one' model, with MSL being a true powerhouse offering scale and depth of services to our clients. I have no doubt that MSL South East Asia will reach unprecedented heights with Amit’s leadership.”
Margaret Key, CEO - Asia, Middle East and Africa, MSLGROUP, added, “I am thrilled to have Amit join the APAC region in his expanded role. A respected industry leader, he has a deep understanding of these markets and has a proven track record of innovation and growth in the region. With his appointment, two strategic geographies in Asia have come together thereby unlocking incredible opportunities for MSL. I look forward to working closely with him.”
Misra said, “At MSL, we get together the best of technology, content, creativity and digital prowess to deliver transformative ideas for our clients. MSL’s journey in South Asia over the last few years has been enriching and exhilarating at the same time and I look forward to taking my learnings to the expanded role. This is a tremendous opportunity to create interesting synergies across geographies from the perspective of our clients and talent and I remain excited about our growth in Asia.”