Campaign India Team
Mar 04, 2011

Alok Nanda + Prasanna = Hyphen

New outfit Hyphen and ANC to operate as two separate entities

Alok Nanda (L) and Prasanna Sankhe (R)
Alok Nanda (L) and Prasanna Sankhe (R)

Alok Nanda and Prasanna Sankhe have teamed up to form Hyphen, a new agency that will operate in the product design/creation space.

Explaining the concept behind Hyphen, Nanda said, “We are looking at identifying niches in the consumer’s life, we are trying to create products that will fit those niches and find a connection back to the brand or the other way around. The idea is to create interesting experiences around brands that could help build powerful brand relationships.” Nanda added that Hyphen’s business will consist of two parts. “One will be to build brand engagement. The other is to work with retailers to build private label opportunities that are currently unseen by them or are seen by them but they are not able to actually deliver product to that standard or thought process,” he adds.

Adds Sankhe, “In the retail business, private labels are making the most money for retailers. It is an area that will genuinely interest retailers and we are currently working on a project with a big retailer.”

Campaign India

Related Articles

Just Published

9 hours ago

IdeateLab appoints Ravi Bhaya as CEO

Fresh off their rebranding, the independent marketing solutions firm has relaunched as 'The Results Experts'.

12 hours ago

CMO’s MO: Responsible marketing merits more ...

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

14 hours ago

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Pitchfork Partners, Adbuffs and more in our weekly news roundup.

15 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.