All Out has launched an initiative 'Button Dabao Dengue Mitao' (push a button, erase dengue), to spread awareness through a digital campaign on the issues of dengue and help the underprivileged.
Through this, the brand aims to help the underprivileged sectors of society to prevent and fight this disease. To do their part for this social cause, All Out is looking forward to help the underprivileged families by donating their products.
Conceptualised and executed by Kinnect, the film for this cause features actor Piyush Mishra. The film focuses on reinforcing the habit of using a mosquito repellant regularly to fight dengue.
Mithun Mukherjee, executive creative director, Kinnect, said, “We wanted to not just showcase the product benefit but extend the impact to marginalised parts of the society. Considering that dengue is a problem that has been affecting us for over 200 years, we realised it's a worthwhile cause to take up. Our intent is to ensure that Button Dabao reaches out to more and more people every year and work towards eradicating it eventually for good.”