All India Radio has appointed releaseMyAd as its only online agency authorised to accept and process radio advertisement bookings for its network of stations.
Amitabh Shukla, additional director general (commercial), All India Radio (AIR), said, “This initiative, a part of AIR’s ambitious web-enabled services for its patrons will not only assist us in adequate utilisation of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues."
Sharad Lunia, founder, releaseMyAd, said, "All India Radio is an extensive government owned network that has exclusive rights over communications by every ministry. Be it the parliamentary talk, world cup commentary or the prime minister’s monthly address, this is the only platform that gives access to these. We want to help advertisers to capitalise on the AIR’s monopoly on content that is news, sports or common welfare driven. It has such wonderful properties and scope to offer. We shall now play a significant part in communicating its vision and enabling whatever opportunities it has to offer."
He added, "AIR has complete national reach from the main urban centres to the tier 3 cities and even the most far-flung rural sections of the country with its three-tier broadcasting system. With its concept of local radio constituting the third tier of broadcasting, there are stations in all district headquarter towns. However, accessing businesses in the farthest corners who could utilise the radio for advertisements becomes very difficult for AIR. Moreover, given their location, the business owners too don’t end up reaching out to the relevant sources for the purpose. Even seasoned advertisers who want to advertise on AIR are not too sure about how to reach out to them. It is not possible for Prasar Bharati to set up offices in every nook and corner of its broadcast boundaries. ReleaseMyAd will now do the needful to bridge this huge gap between businessmen and their remotely situated target groups."