Aidem Ventures, an independent media consulting, marketing and advertising sales company, has been appointed as the media representative for Al Jazeera English (AJE), Al Jazeera Arabic, Al Jazeera Documentary and Al Jazeera Mobasher in India. Al Jazeera English was granted a license by the Government of India in December 2010 to broadcast in India for the first time.
Announcing the appointment, Jaber Al-Ansari, group media general manager at q.media, the media representative of Al Jazeera Channels, said, "We are excited to establish our business presence in India with the appointment of Aidem Ventures as our representative in India. This partnership reflects q.media's ambition to pursue Al Jazeera's successful global expansion and to meet Indian based companies' needs for a prestigious media platform like Al Jazeera English Channel to market their brands to a global audience".
Vikas Khanchandani, director, Aidem Ventures, said "We are delighted to be entrusted with the mandate to develop the advertising potential of an iconic and credible media brand like AJE in India. As India continues to integrate strongly with the world economy, more and more Indian companies and brands will be looking to expand their footprint globally and will be seeking robust global media platforms to build their brands. Aidem, with its extensive experience and track record in the news genre, is best equipped to partner with Al Jazeera in their foray into the Indian market."
Al Jazeera English currently has a bureau and a distribution office in New Delhi. It is the first English language world news channel to be headquartered in the Middle East.