The Advertising Club has announced the appointment of Ajay Kakar as the chairperson and Vikram Sakhuja as the co-chair for Effies 2015. The awards ceremony will be hosted on 15 January 2016 in Mumbai.
On the appointments, Raj Nayak, president, The Advertising Club, and CEO, Colors, said, "The Effies is an institution by itself giving due recognition to campaigns that engage consumers thereby furthering a brand’s promise and proposition. I would like to congratulate Ajay Kakar and Vikram Sakhuja for this new project that they will be leading. The entire advertising community looks forward to the Effies and I am certain that they will strengthen its credibility within the industry."
Ajay Kakar, chief marketing officer, Aditya Birla Group - financial services, said, "Over the past four years that I have chaired the Effies, I have seen a growing support and participation. Every year has broken the record entries and number of participating agencies, from the previous year. I believe this demonstrates the underlying need and demand for marketing campaigns that are not only creative, but more importantly, work for the brand and business. And I am confident that this year's Effies will again beat last year's record. And be even bigger and better."
Vikram Sakhuja, group CEO, Madison Media and OOH, said, "For me it is imperative for advertising to drive demand and strengthen brand value. It is therefore an honour to be part of the Effies which is the undisputed champion of effectiveness in India and worldwide."
Earlier this year, Kakar and Sakhuja were inducted as the new office bearers of The Advertising Club. While Sakhuja was elected as the secretary, Ajay Kakar was elected joint secretary.