Advertising Opinion
Ajay Gupte
Sep 07, 2023

Ajay Gupte lists five areas the industry needs to focus on to drive consistent value

Wavemaker's South Asia CEO shares what he would like to see changed or tackled next in the Indian advertising industry

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Agencies must prove ROI, not just impressions

7 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

9 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Wavemaker India gets Deepa Jatkar
Media
Apr 04, 2023
Campaign India Team

Wavemaker India gets Deepa Jatkar

Wavemaker India gives Vishal Jacob additional mandate of chief transformation officer
Media
Sep 20, 2022
Campaign India Team

Wavemaker India gives Vishal Jacob additional ...

Ajay Gupte appointed as COO, South Asia at Wavemaker
Media
Jul 25, 2019
Campaign India Team

Ajay Gupte appointed as COO, South Asia at Wavemaker

In this era of AI, media agency professionals need to upskill: Ajay Gupte, Wavemaker
Advertising
Sep 13, 2023
Raahil Chopra

In this era of AI, media agency professionals need ...

Just Published

Tata Motors presents production-ready Sierra for new era
Advertising
18 minutes ago
Campaign India Team

Tata Motors presents production-ready Sierra for ...

It marks the return of the SUV with updated design and cross-industry collaborations.

GrowthJockey’s Intellsys introduces AdGPT to advance marketing decisions
Advertising
1 day ago
Campaign India Team

GrowthJockey’s Intellsys introduces AdGPT to ...

The prescriptive ad intelligence system is designed to help marketers shift from data analysis to actionable decisions.

Reebok and Dove unveil limited-edition ‘Reborn Stronger’ collaboration
Advertising
2 days ago
Campaign India Team

Reebok and Dove unveil limited-edition ‘Reborn ...

The limited-edition collection is inspired by resilience and the process of rebuilding.

Avvatar partners with Janhvi Kapoor to promote smart protein snacking
Advertising
2 days ago
Campaign India Team

Avvatar partners with Janhvi Kapoor to promote ...

It has collaborated with Janhvi Kapoor to strengthen its positioning in India’s growing high-protein snacking market.