Aircel has appointed DDB Mudra to handle its creative duties following a multi-agency pitch. The account will be handled by DDB Mudra North and the incumbent agency on the account is McCann Worldgroup.
Madhukar Kamath, group CEO and managing director, DDB Mudra, said, "This is a prestigious win for DDB Mudra Group. The whole team at DDB Mudra North and our pool of resources nationwide can't wait to start working on the brand and add value. It helps that we have an unmatched experience in the telecom sector, in many international markets. Here's to a great partnership with Aircel."
Sonal Dabral, chairman and CCO, DDB Mudra Group, said, "Being chosen by Aircel, one of India's fastest growing telecom brands, as their communication partner is both an honour and a big responsibility. This win is a testament to the superb talent that we have across the DDB Mudra Group and we look forward to creating a host of breakthrough ideas for this innovative and exciting brand."
Vandana Das, president, DDB Mudra North, said, "This is a fantastic achievement. We are thrilled to be working on Aircel. My team and I will be focused on solving business problems and producing outstanding creative ideas that deliver great results. The journey has just begun."
Sambit Mohanty, creative head, DDB Mudra North, had worked on the account while he was with McCann.
On working on Aircel again, he said, "It feels great to be back on Aircel! This is one of our biggest wins and we will leave no stone unturned to ensure some truly memorable work emerges out of it."
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The agency has been working on the account since 2004