Digital
Noel D'souza
Apr 28, 2023

AI and blockchain can be a saving grace for marketers in a cookie-less world: Experts

A session at the IAA Tech Pulse summit decoded how marketers need to navigate a cookie-less world and how they are conceptualising new data hooks

From left: Neil George,Siddharth Dhabade,Sanjay Sindhwani,Prasad Shejale and Nandini Dias

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

When Prime Video ads guess your mood before you watch

4 When Prime Video ads guess your mood before you watch

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

5 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

6 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

8 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

9 Sister act: Raksha Bandhan ads drop the thali trope

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

10 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

Related Articles

Google reveals third-party cookies are here to stay
Media
Apr 23, 2025
Jyoti Rambhai

Google reveals third-party cookies are here to stay

When the cookie crumbles: How are marketers gearing up for a cookieless era?
Digital
Jan 03, 2024
Campaign India Team

When the cookie crumbles: How are marketers gearing ...

India has gone from a data-starved to a data-abundant nation: Neeraj Roy
Digital
Apr 27, 2023
Noel D'souza

India has gone from a data-starved to a data-abundan...

Trust is the new ad currency in 2025
Marketing
Jul 22, 2025
Kajal Sharma

Trust is the new ad currency in 2025

Just Published

Asia can’t win globally if it doesn’t back itself regionally
Opinion
55 minutes ago
David Guerrero

Asia can’t win globally if it doesn’t back itself ...

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.

Ban, brand, or bust? When house calls game over
Advertising
2 hours ago
Little Yadav

Ban, brand, or bust? When house calls game over

SOUNDING BOARD: Will the Promotion and Regulation of Online Gaming Bill, 2025 choke one of India’s most lucrative digital sectors, or set the stage for a cleaner, more balanced future?

Search is being rewritten – and marketers aren’t ready
Opinion
2 hours ago
Senthil Kumar Hariram

Search is being rewritten – and marketers aren’t ready

As AI reshapes search, brands must move past traditional SEO to engineer discoverability within AI-driven ecosystems and redefine visibility for the future.