Campaign India Team
Oct 03, 2016

Agency Spotlight September 2016: McCann

Work on SaffolaLife, IDFC Bank, Nescafe and Britannia Good Day, among others, put the agency on top

Agency Spotlight September 2016: McCann
September was a tough month to decide who wins the Agency Spotlight. But such tough times also allow us the room to explain how we arrive at this decision. 
 
BBDO won a Grand Prix and four Gold metals at Spikes Asia 2016, bringing back 15 metals, the most for India. The agency also emerged on top in one category at the IndIAA Awards, besides bringing home a White D&AD Impact Pencil (and one Wood). Not to forget the ebay film taking on stereotypes released last month. 
 
Ogilvy & Mather won three Golds at Spikes, besides one Silver and one Bronze.  At the IndIAA Awards 2016, the agency ruled the roost for the second edition running, claiming the top spot in five of the 15 categories the jury decided to award. The agency also snared a White D&AD Pencil. Amongst work, there was the quirky Dixcy Scott film with Salman Khan, besides Tata Sky, Amazon, Titan Eye Plus and ISL campaigns that caught our attention.
 
If awards were to be the deciding factor, BBDO and Ogilvy & Mather would have been the only contenders. But for the Agency Spotlight, the work takes precedence – by far.
 
McCann won just one Bronze at Spikes Asia 2016. Prasoon Joshi was also a jury chairman and speaker on the main stage this year. But it was the agency's work last month that earns it the place under the Spotlight. 
 
Here it is:
 

(Amended at 15:00 hrs on 4 October to refer to McCann Erickson as McCann. The agency has clarified that it started transitioning to the new name globally beginning last year, with India and Japan being among the last markets to complete the ongoing exercise.)

Source:
Campaign India

Related Articles

Just Published

1 day ago

Swati Mohan to exit Netflix

Had joined the team in 2018

1 day ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

1 day ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution

1 day ago

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was