September was a tough month to decide who wins the Agency Spotlight. But such tough times also allow us the room to explain how we arrive at this decision.
BBDO won a Grand Prix and four Gold metals at Spikes Asia 2016, bringing back 15 metals, the most for India. The agency also emerged on top in one category at the IndIAA Awards, besides bringing home a White D&AD Impact Pencil (and one Wood). Not to forget the ebay film taking on stereotypes released last month.
Ogilvy & Mather won three Golds at Spikes, besides one Silver and one Bronze. At the IndIAA Awards 2016, the agency ruled the roost for the second edition running, claiming the top spot in five of the 15 categories the jury decided to award. The agency also snared a White D&AD Pencil. Amongst work, there was the quirky Dixcy Scott film with Salman Khan, besides Tata Sky, Amazon, Titan Eye Plus and ISL campaigns that caught our attention.
If awards were to be the deciding factor, BBDO and Ogilvy & Mather would have been the only contenders. But for the Agency Spotlight, the work takes precedence – by far.
McCann won just one Bronze at Spikes Asia 2016. Prasoon Joshi was also a jury chairman and speaker on the main stage this year. But it was the agency's work last month that earns it the place under the Spotlight.
(Amended at 15:00 hrs on 4 October to refer to McCann Erickson as McCann. The agency has clarified that it started transitioning to the new name globally beginning last year, with India and Japan being among the last markets to complete the ongoing exercise.)