The Work
Campaign India Team
Sep 28, 2016

Saffolalife calls for small, everyday steps to a healthy heart

Watch the TVC conceptualised by McCann Worldgroup here

Watch the TVC conceptualised by McCann Worldgroup here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Haleon splits global creative account with WPP and Publicis Groupe

2 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

3 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

4 Marketers shift focus from sparkle to substance at SMARTIES 2025

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

5 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Grey’s global CEO Laura Maness departs

6 Grey’s global CEO Laura Maness departs

Edelman makes global leadership changes

7 Edelman makes global leadership changes

Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing

8 Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Marketing through the looking glass: The wearable AI shift

10 Marketing through the looking glass: The wearable AI shift

Related Articles

Partha Sinha on the power of an idea
Advertising
Oct 16, 2023
Noel D'souza

Partha Sinha on the power of an idea

Saffolalife brings daily habits under the focus ahead of 'World Heart Day'
The Work
Sep 27, 2019
Campaign India Team

Saffolalife brings daily habits under the focus ...

Join the beat: World Heart Day 2025
Advertising
Sep 30, 2025
Campaign India

Join the beat: World Heart Day 2025

India tops global consumer sentiment index: LSEG-Ipsos report
Advertising
Jul 31, 2024
Campaign India Team

India tops global consumer sentiment index: ...

Just Published

Five rules for crafting a high-impact festive campaign
Opinion
58 minutes ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Apple keeps crown as world’s top brand, even as value slips
Advertising
2 hours ago
Staff Reporters

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.

India’s Diwali ads trade fireworks for feel-good stories
Advertising
4 hours ago
Campaign India Team

India’s Diwali ads trade fireworks for feel-good ...

From nostalgia-driven gifting to neighbourly kindness, this year’s Diwali campaigns lean on emotion, empathy, and small gestures over spectacle and slogans.

Xiaomi turns mispronunciation into marketing mayhem this Diwali
Advertising
23 hours ago
Campaign India Team

Xiaomi turns mispronunciation into marketing mayhem ...

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.