Campaign India Team
Jul 11, 2018

Agency Report Card 2017: Happy mcgarrybowen

We assess Happy McGarrybowen's 2017 performance in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Agency Report Card 2017: Happy mcgarrybowen

In 2017, Happy mcgarrybowen (Happy mgb) an agency that was primarily focused on the South decided to expand its wings to the North of India. 

Just a year before that the Indian government had made a law that made it mandatory for companies to give two percent of their profits towards CSR. Agencies like Happy mgb took a cue from that and decided to collaborate with NGOs to establish its CSR & SBCC (social behavioural change communication) offering.

In the North of India, this strategy paid dividends as the agency started with signing on Wash United (Berlin) for its CSR division.

This was followed by Suzuki Motorcycles & MG Cars also appointing Happy mgb as their AOR.

Agency Report Card 2017

Happy mcgarrybowen





Country head/s:

Kartik Iyer, PM Praveen Das

Ownership: Not disclosed

The agency believes that its growth rests on four pillars:

1. Communication – digital is considered to be an integral part of the offering and not a separate offering
2. Design – along with brand & packaging, the UX component is also an important part.
3. CSR & Social Behavioral Change Communication – an emerging space in the Indian market, that could become a strong driver in the future.
4. B2B – wherein there are few specialist services on offer. 

Happy hours 

  • Suzuki Motorcycles & MG Cars also appointing Happy mgb as their AOR 
  • Their campaign for cab aggregator Ola won at awards across the country  


Campaign India

Related Articles

Just Published

10 hours ago

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

10 hours ago

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports

10 hours ago

Ogilvy hires Steve Soechtig to lead global ...

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

11 hours ago

Star Sports gets Boman Irani to sabotage English ...

Watch the film conceptualised by the in-house team at Star Sports here