Campaign India Team
Jul 11, 2018

Agency Report Card 2017: Happy mcgarrybowen

We assess Happy McGarrybowen's 2017 performance in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Agency Report Card 2017: Happy mcgarrybowen

In 2017, Happy mcgarrybowen (Happy mgb) an agency that was primarily focused on the South decided to expand its wings to the North of India. 

Just a year before that the Indian government had made a law that made it mandatory for companies to give two percent of their profits towards CSR. Agencies like Happy mgb took a cue from that and decided to collaborate with NGOs to establish its CSR & SBCC (social behavioural change communication) offering.

In the North of India, this strategy paid dividends as the agency started with signing on Wash United (Berlin) for its CSR division.

This was followed by Suzuki Motorcycles & MG Cars also appointing Happy mgb as their AOR.

  
Agency Report Card 2017

Happy mcgarrybowen

2017:

B

2016:

N.A.

Country head/s:

Kartik Iyer, PM Praveen Das

Ownership: Not disclosed

The agency believes that its growth rests on four pillars:

1. Communication – digital is considered to be an integral part of the offering and not a separate offering
2. Design – along with brand & packaging, the UX component is also an important part.
3. CSR & Social Behavioral Change Communication – an emerging space in the Indian market, that could become a strong driver in the future.
4. B2B – wherein there are few specialist services on offer. 
 

Happy hours 

  • Suzuki Motorcycles & MG Cars also appointing Happy mgb as their AOR 
  • Their campaign for cab aggregator Ola won at awards across the country  
     

 

Source:
Campaign India

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