Campaign India Team
Jul 09, 2018

Agency Report Card 2017: DigitasLBi

We assess DigitasLBi's 2017 performance in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Agency Report Card 2017: DigitasLBi
In 2017 DigitasLBi, looked to steer clear of industry buzz words like ‘content is king’, ‘data driven’, ‘customer centric’ and ‘social by design’ by building an agency rooted in ‘marketing transformation’.
It used the power of data to solve business problems through creativity, technology, media and customer relationships. It used its group’s Publicis.Sapient platform to tap into data engineering and study emerging technologies.
It also collaborated with Publicis Groupe companies like Leo Burnett for creative and Starcom on the media side. Other alliances with partners such as Sitecore and Adobe were used to deliver marketing technology solutions. The agency also implemented its global programmatic solutions offering, IDIOM, in India which helped it apply disparate data signals to marketing.
Agency Report Card 2017




Country head(s): Himani Kapadia, CEO – Sapient Razorfish and DigitasLBi India, Amaresh Godbole, MD – DigitasLBi India Ownership: Publicis Groupe
While global realignment saw DigitasLBi lose out on Mondelez and Piaggio in India, the above strategy helped them deliver account wins which included HPCL, Nestle Nutrition, Jeep and Spice Style among others. 
The agency invited clients to participate in workshops about CRM and analytics and also showcased its ‘Power of One’ offering to them.  
Work that worked:
Campaign India

Related Articles

Just Published

4 hours ago

Haymarket’s inaugural Global Impact Report reveals ...

Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.

6 hours ago

Adland gives Union Budget 24-25 a thumbs-up

Its focus on economic growth and digital infrastructure is likely to boost consumer spending, creating fresh opportunities for targeted advertising, especially in rural India.

10 hours ago

24 hours with... Raju Vanapala

Catch up with Raju Vanapala, co-founder of hyperlocal short news app Way2News, as he takes us through what a day in his life looks like.

10 hours ago

Kantar 2024 report: Parle and Britannia top FMCG ...

Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.