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Mindshare dominates with a total of 20 wins, Ogilvy bags six. Other Gold winners include Famous Innovations (four), Leo Burnett (two), Wavemaker (two), Carat, Centrick Marketing Solutions, GroupM India, Havas Media Group India, Interactive Avenues, Kinectic, MullenLowe Sri Lanka, P&G, Quantum Consumer Solutions India, and Shobiz Havas
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184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors will decide the final wins.
The association also named the new managing committee for 2025–26.
The company also downgraded its net revenue forecast for the year.
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.