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Mindshare dominates with a total of 20 wins, Ogilvy bags six. Other Gold winners include Famous Innovations (four), Leo Burnett (two), Wavemaker (two), Carat, Centrick Marketing Solutions, GroupM India, Havas Media Group India, Interactive Avenues, Kinectic, MullenLowe Sri Lanka, P&G, Quantum Consumer Solutions India, and Shobiz Havas
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.