Winners of the South Asia leg of the Campaign’s Agency of the Year Awards were announced in Mumbai on 30 December.
Mindshare retained its titles of being the ‘South Asia Digital Agency of the Year’ and ‘South Asia Media Agency of the Year’, while Ogilvy won the ‘South Asia Creative Agency of the Year’ accolade.
Mindshare bagged a total of 20 wins on the night. Its wins across the South Asia region included Gold in the ‘India Media Agency of the Year’ category, ‘Pakistan Digital Agency of the Year’ category, ‘Pakistan Media Agency of the Year’, ‘Rest of South Asia Digital Agency of the Year’ (Mindshare Sri Lanka), ‘Rest of South Asia Media Agency of the Year’ (Mindshare Bangladesh), ‘South Asia B2C Marketing Agency of the Year’ (Mindshare India) ‘South Asia Content Marketing Agency of the Year’ (Mindshare India), South Asia Integrated Marketing Agency of the Year (Mindshare India) and South Asia Programmatic Agency of the Year (Mindshare India). The agency was also represented in the ‘People’ categories with Shubham Nag bagging Gold in the ‘South Asia Channel/Engagement Planner of the Year’, its ‘New Business Development team’ bagging the South Asia New Business Development Team of the Year, and Tanya Agarwal winning the ‘South Asia Young Achiever of the Year’.
Ogilvy’s wins included Gold in the ‘India Creative Agency of the Year’ category, ‘Pakistan Creative Agency of the Year’ category, and ‘Pakistan Digital Agency of the Year’ category.
Procter & Gamble bagged the ‘South Asia Brand of the Year’.
Famous Innovations bagged a total of five wins. The tally included four Gold. The agency won Gold in the ‘South Asia Best Culture’, ‘South Asia Brand Design Agency of the Year’, and ‘South Asia Independent Agency of the Year’ categories. Mithila Saraf bagged the ‘South Asia Young Business Leader of the Year’ award.
Leo Burnett and Wavemaker India bagged a total of two Gold awards each. Leo Burnett bagged Gold in the ‘India Creative Agency of the Year’ category and another with Spotify India in the ‘South Asia Agency Marketer Partnership of the Year’ category.
Wavemaker’s Gold wins came in the ‘India Media Agency of the Year’ category and ‘India Digital Agency of the Year’ category.
Other Gold wins included:
- Carat Group (Anita Kotwani - South Asia Agency Head of the Year)
- Centrick Marketing Solutions (South Asia Boutique Agency of the Year)
- GroupM India (South Asia Best Place to Work)
- Havas Media Group India (Sanchita Roy - South Asia Strategic/Brand Planner of the Year)
- Interactive Avenues (South Asia E-commerce Agency of the Year of the Year)
- Kinectic India & Pakistan (South Asia Specialist Agency of the Year)
- MullenLowe Sri Lanka (Rest of South Asia Creative Agency of the Year)
- Quantum Consumer Solutions India (South Asia Consultancy of the Year)
- Shobiz Havas (South Asia Event Marketing Agency of the Year)
| Entry Category | Credited Agency | Awards Level |
| India Creative Agency of the Year | Leo Burnett India | Gold |
| India Creative Agency of the Year | Ogilvy | Gold |
| India Digital Agency of the Year | Wavemaker | Gold |
| India Digital Agency of the Year | Mindshare India | Silver |
| India Digital Agency of the Year | Famous Innovations | Bronze |
| India Media Agency of the Year | Mindshare India | Gold |
| India Media Agency of the Year | Wavemaker | Gold |
| India Media Agency of the Year | Lodestar UM | Silver |
| India Media Agency of the Year | Initiative India | Bronze |
| India PR Agency of the Year | Avian WE | Silver |
| India PR Agency of the Year | MSL INDIA | Bronze |
| Pakistan Creative Agency of the Year | Ogilvy Pakistan | Gold |
| Pakistan Creative Agency of the Year | Golden Circle | Silver |
| Pakistan Creative Agency of the Year | IAL Saatchi & Saatchi | Bronze |
| Pakistan Digital Agency of the Year | Mindshare Pakistan | Gold |
| Pakistan Digital Agency of the Year | Ogilvy Pakistan | Gold |
| Pakistan Digital Agency of the Year | Golden Circle | Silver |
| Pakistan Media Agency of the Year | Mindshare Pakistan | Gold |
| Pakistan Media Agency of the Year | Brainchild Communications Pakistan | Silver |
| Pakistan Media Agency of the Year | OMD | Bronze |
| Rest of South Asia Creative Agency of the Year | MullenLowe Sri Lanka | Gold |
| Rest of South Asia Creative Agency of the Year | Magic Mango | Silver |
| Rest of South Asia Creative Agency of the Year | Phoenix Ogilvy | Silver |
| Rest of South Asia Digital Agency of the Year | Mindshare Sri Lanka | Gold |
| Rest of South Asia Digital Agency of the Year | Mindshare Bangladesh | Silver |
| Rest of South Asia Digital Agency of the Year | Ogilvy Digital Sri Lanka | Bronze |
| Rest of South Asia Media Agency of the Year | Mindshare Bangladesh | Gold |
| Rest of South Asia Media Agency of the Year | Mindshare Sri Lanka | Silver |
| Rest of South Asia Media Agency of the Year | Wavemaker | Silver |
| Rest of South Asia Media Agency of the Year | Third Shift Media - Sri Lanka | Bronze |
| South Asia Agency Marketer Partnership of the Year | Leo Burnett India and Spotify India | Gold |
| South Asia Agency Marketer Partnership of the Year | Mindshare India - The Walt Disney Company | Gold |
| South Asia Agency Marketer Partnership of the Year | BBDO India and P&G | Silver |
| South Asia B2B Marketing Agency of the Year | Edelman India | Silver |
| South Asia B2C Marketing Agency of the Year | Mindshare India | Gold |
| South Asia Best Culture | Famous Innovations | Gold |
| South Asia Best Culture | Interactive Avenues | Silver |
| South Asia Best Culture | Mindshare | Bronze |
| South Asia Best Place to Work | GroupM | Winner |
| South Asia Boutique Agency of the Year | Centrick Marketing Solutions | Gold |
| South Asia Boutique Agency of the Year | Golden Circle | Silver |
| South Asia Boutique Agency of the Year | Boutique Agency Network | Bronze |
| South Asia Brand Design Agency of the Year | Famous Innovations | Gold |
| South Asia Brand Design Agency of the Year | Landor & Fitch | Silver |
| South Asia Brand Experience Agency of the Year | Activemedia | Silver |
| South Asia Brand Experience Agency of the Year | Dialogue Factory | Bronze |
| South Asia Consultancy of the Year | Quantum Consumer Solutions, India | Gold |
| South Asia Consultancy of the Year | CX Practice at Merkle | Silver |
| South Asia Content Marketing Agency of the Year | Mindshare | Gold |
| South Asia Data Analytics Agency of the Year | Havas Media Group India | Silver |
| South Asia Data Analytics Agency of the Year | dentsu X | Bronze |
| South Asia E-commerce Agency of the Year of the Year | Interactive Avenues | Gold |
| South Asia Event Marketing Agency of the Year | Shobiz Havas | Gold |
| South Asia Event Marketing Agency of the Year | Activemedia | Silver |
| South Asia Independent Agency of the Year | Famous Innovations | Gold |
| South Asia Independent Agency of the Year | White Rivers Media | Silver |
| South Asia Independent Agency of the Year | Golden Circle | Bronze |
| South Asia Influencer Marketing Agency of the Year | Kinnect | Silver |
| South Asia Integrated Marketing Agency of the Year | Mindshare India | Gold |
| South Asia Performance Agency of the Year | Interactive Avenues | Silver |
| South Asia Performance Agency of the Year | Mindshare India | Bronze |
| South Asia Production Company of the Year | Media.Monks | Silver |
| South Asia Programmatic Agency of the Year | Mindshare India | Gold |
| South Asia Social Media Agency of the Year | White Rivers Media | Bronze |
| South Asia Specialist Agency of the Year | Kinetic India & Pakistan | Gold |
| South Asia Specialist Agency of the Year | White Rivers Media | Silver |
| South Asia Specialist Agency of the Year | Fractal Ink Design Studio | Bronze |
| South Asia Talent Development Program of the Year | GroupM | Bronze |
| South Asia Brand of the Year | P&G | Winner |
| South Asia Agency Head of the Year | Anita Kotwani | Carat |
| South Asia Channel/Engagement Planner of the Year | Shubham Nag | Mindshare India |
| South Asia New Business Development Team of the Year | New Business Development Team | Mindshare India |
| South Asia Strategic/Brand Planner of the Year | Sanchita Roy | Havas Media Group India |
| South Asia Young Achiever of the Year | Tanya Agarwal | Mindshare |
| South Asia Young Business Leader of the Year | Mithila Saraf | Famous Innovations |
| South Asia Creative Agency of the Year | Ogilvy | |
| South Asia Digital Agency of the Year | Mindshare | |
| South Asia Media Agency of the Year | Mindshare |
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