Campaign India Team
Apr 21, 2021

Aegon Life appoints Akhil Almeida as head of marketing

Moves from Kantar

Aegon Life appoints Akhil Almeida as head of marketing
Aegon Life has announced the appointment of Akhil Almeida as head of marketing. At Aegon Life, he will be responsible for heading the branding, communication, and digital marketing functions.
 
He moves from Kantar where he was heading the digital practice.   
 
Almeida said, “Aegon Life is now a 100% digitally focused company. We’re on a journey to radically enhance the insurance buying experience – combining innovative and relevant products, consumer-centric experiences at the right price. We’re leveraging data and consumer insights to support product development and sales efforts, increase awareness and market innovative products.”
 
Satishwar Balakrishnan, MD and CEO, Aegon Life, added, “Akhil is a highly skilled leader with experience in leading marketing initiatives for consumer-led brands in India. He has closely studied consumer preferences and evolving digital behaviours, which will help us develop strategies to reach our target audience, keeping the brand essence alive and agile. We look forward to the expertise he brings to the table, which will help us in enhancing Aegon Life’s positioning as India’s first and only fully digital Life Insurance Company.”
 
In a career spanning 16 years, Almeida has also worked with the Mahindra Group, Ignitee, VJive Networks, Kia Motors and Citi among others.
Source:
Campaign India

Related Articles

Just Published

6 hours ago

IPG predicts 1-2% revenue drop for 2025

The holding company is eying savings of $250 million ahead of its merger with Omnicom.

8 hours ago

Blissclub’s Bitchcoin: Turning insults into ...

With a bold satire on societal labels, the apparel bran’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.

9 hours ago

Snap demos its fifth-generation see-through AR ...

It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.

9 hours ago

When influencer buzz turns brand risk: Lessons from ...

The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.