Aegon Life keeps it simple

Watch the ad film conceptualised by DDB Mudra Group here

Jan 25, 2016 10:03:00 AM | Video | Campaign India Team

Aegon Life Insurance has launched an integrated corporate brand campaign with the premise: ‘Simple makes sense’. It has been conceptualised by DDB Mudra Group.
The campaign, which includes a minute-long TVC, will be supported by print, radio and digital activations.
With visuals that attempt to portray the corresponding messages, the narrative goes thus: “In this world of the complex, listen closely, and you can hear what ‘Simple’ says. Simple says time is the most precious thing today – respect it. Simple says if people are important to you, they should feel it. Simple says get it right the first time – everytime. Simple says every interaction should lead to meaningful action. Simple says you don’t have to care about insurance – your insurance should care about you. Guess who was listening?” The film goes on to introduce Aegon Life, as the company that has been simplifying insurance for over 170 years and the message: ‘Simple makes sense’.   
Shamik Banerjee, CMO, Aegon Life Insurance, said, “With this unconventional take on insurance, we are confident to change the communication paradigm. This campaign stands out from the usual speak of life insurance brands and will bring a renewed vitality to the insurance advertising space.”
Sonal Dabral, chairman and CCO, DDB Mudra Group, said, “It’s not just the current life insurance processes that are complex, the advertising too in this category is cluttered and fuzzy. For a brand that promises to simplify everything associated with buying life insurance, it was important that Aegon Life’s communication too was simple and yet had a sense of scale to it. I am truly happy that we have been able to achieve just that with this campaign. I am sure the audience will enjoy it and engage with it as much as we did while creating it.”
Brand: Aegon Life Insurance
Creative agency: DDB Mudra Group 
Production house: Storytellers
Director (film): Arun Gopalan