Aegis Group plc has announced that it has acquired Communicate 2, a performance marketing and search agency in India.
Communicate 2 will be merged into iProspect India’s existing operations, and the new entity will be called iProspectCommunicate2. Vivek Bhargava, managing director, Communicate 2, will continue to lead this merged entity as chief executive officer. The acquisition has just been completed, and is in line with the Aegis Group strategy of increasing its digital profile and capability in faster growing regions, said an Aegis statement.
Ashish Bhasin, chairman India and chief executive officer, South East Asia, Aegis Media, said, “We are very happy to welcome Communicate 2, led by Vivek Bhargava, to the Aegis Media family. Communicate 2 is India’s pioneering search and performance marketing agency and Vivek is a well known guru in this field. I believe that search will be the fastest growing part of our industry for the foreseeable future and as part of the iProspect network, Communicate 2 will continue to be the undisputed leader in this area. I have also invited Vivek to join the Aegis Media India executive council and look forward to seeing iProspectCommunicate 2 going from strength to strength.”
“I am delighted to join Aegis Media’s iProspect global network, as they are the world leaders in the area of performance marketing and search. Communicate 2 is a leader in this area in India and together, iProspectCommunicate 2 will be an unbeatable force. My entire management team and I are very thrilled with this development, as this gives us a much larger canvas to paint on and gives us access to global tools, knowledge and the scale of the iProspect network. Globally over 35 per cent of Aegis Media’s revenues comes from digital, highest amongst all media groups, which made Aegis Media the best choice as our partner,” said Bhargava of Communicate 2.
Communicate 2 is a specialist performance marketing agency which focuses on search marketing, digital strategy consulting, social media and digital content production. Originally established in 1997, Communicate 2's client list includes Tata Consultancy Services, Cleartrip, ICICI Lombard and HDFC Bank, and international businesses, including Travelocity, Aviva Insurance and American Express. Communicate 2 has offices in Mumbai, Delhi and Pune and employs over 130 employees.