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BJP leads online political ad space with INR 19.1 ...
The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
Advertisers are not fully prepared for the demise ...
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.