The Organising Committee of AdAsia 2011 has revealed the final agenda of the congress. There have been two additions to the agenda, which now includes a session on ‘Conversation as a route to driving certainty’. The topic will be addressed by Chuck Brymer, president and chief executive officer, DDB Worldwide and Nikesh Arora senior vice president and chief business officer, Google. The session is expected to create high octane inputs for future navigation for marketers.
Also confirmed is a session by BCG Japan on ‘Marketing to Women Consumers in Asia’ which will share insights and analyse traits of the Asian Woman Consumer and will try to ascertain whether her DNA affects her shopping habits. An interactive session with Luis DeAnda, chief operating officer, TBWA\Hakuhodo, Japan will follow.
Commenting on the agenda and the delegate participation, which has now reached more than 900, Madhukar Kamath, managing director and chief executive officer, Mudra Group and chairman of AdAsia 2011 said, “The amount of buzz and excitement this event has generated is truly incredible. I can confidently say that this an Asian event that has caught the interest and attention of the world. Apart from Asia and the Middle East, even delegates from countries like USA, UK, Australia, Poland and Africa have registered for the event. The magnitude of the event this year is much larger than the previous years with nearly 50 speaker confirmations from across the globe. Delegates of AdAsia 2011 can look forward to intellectually thought provoking sessions of debates and discussions which will redefine how we look at the world we operate in. Speakers will include leading lights from the fields of business, marketing, advertising, media and communications.”
To see the entire agenda for the congress, visit AdAsia website.