After unveiling the logo of AdAsia 2011 at an event held last December, Madhukar Kamath (Group chief executive officer and managing director – Mudra Group and chairman of AdAsia 2011) and Ashish Bagga (Chief executive officer, Living Media India Ltd) held a press conference in New Delhi on 8 September to share more information about the event .
AdAsia 2011 will begin on October 31 and close on November 3. The three-day conference will cover a spectrum of 20 sessions with who’s who of the industry like Indra Nooyi, Ram Charan, David Droga, Michael Roth, Nikesh Arora and several others, sharing their views and experience. Organizers also confirmed that Chief Minister of New Delhi, Sheila Dikshit will inaugurate the event. Kamath and Bagga announced that the list of confirmed speakers at AdAsia 2011 has reached to 37; apart from 10 others whose confirmation is awaited by the organizers. Once confirmed, the total tally of speakers and panelists will reach 45. Of these, 40 will be international and 10 from the remaining 15 will be from India.
About the theme of AdAsia 2011 – Uncertainty is the new certainty – Kamath said, “When we first pitched this theme two years ago, we didn’t know that this theme would become more apt when we hit the D-day. The theme is a statement of what people in advertising, marketing, media etc. are operating in today.” “To take the theme to another level, the delegates at the inaugural ceremony would be asked to dress in their national attire,” informed Kamath. At the same time, every lunch and dinner session during the three-day event will witness the dining venue being recreated to
imitate Delhi’s streets, Kerala’s culture and India’s royal durbar. To promote the event, organizers are also using social media platforms such as Twitter, Facebook and LinkedIn. They have announced contest on Facebook and Twitter to engage management students of the country. On
Facebook, the students will have to uplink a 10-slide presentation on the theme of AdAsia 2011. “On Twitter, people will have to talk about the theme in 140 characters. The entries will be judged by the 10-member advisory board of AdAsia 2011, and the winners would be given relevant discount in the registration fee of AdAsia 2011,” explained Bagga.
The early-bird registration for the event closes on 30 September, and the participants will be accepted on a first-come-first-serve basis as the organizers can accept only 1200 delegates. The details of registration are available on AdAsia 2011’s website www.adasia2011.com.