Campaign India Team
Nov 20, 2014

Ad-man Arvind Sharma turns digital entrepreneur; launches

Ropes in Underdog and Resultrix to handle creative, digital marketing duties respectively

Ad-man Arvind Sharma turns digital entrepreneur; launches
Arvind Sharma, former chairman and CEO, India sub-continent, Leo Burnett, has announced that he has launched his own e-commerce venture. Called,, the website is now live.  
On the venture, Sharma said, “Horizontal retail players such as Flipkart etc are now done as there are way too many. The future lies in specialist e-commerce sites. Saris is a 15 billion dollar category. Internet has a way of reducing most categories to one, two or three brands. So, it’s a massive opportunity and this has a huge potential. Saris fascinated me because they give a picture of Indian culture. I thought it’ll be valuable for all, if we can build a direct channel between weavers and consumers.”
Sharma has roped in Underdog Communications, the agency recently launched by Vikram Gaikwad and Vistasp Hodiwala to handle creative duties for the website. Resultrix will handle digital marketing. 
Campaign India

Related Articles

Just Published

6 hours ago

Star India acquires broadcast rights for Cricket ...

The Indian cricket team is scheduled to tour South Africa thrice in this period

20 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions

20 hours ago

Johnnie Walker promotes ‘responsible return to ...

Watch the film conceptualised by Taproot Dentsu