Anheuser Busch InBev has announced the elevation of Vineet Sharma to vice president, marketing and new business development in South Asia. Prior to this, Sharma was trade marketing director, South Asia, a role he continues to hold along with the new responsibilities.
His new role will focus on accelerating growth within the company’s existing portfolio of global brands, unlocking new avenues for products and experiences and playing a key role in shaping the brand's growth strategy in India. Sharma will also continue to spearhead the company’s trade marketing initiatives.
Kartikeya Sharma, president – India and South East Asia, AB InBev, said, “I am excited to welcome Vineet to this new challenge at AB InBev. His strategic and purpose-driven vision has been instrumental in shaping the marketing strategy for Budweiser and our game plan for consumer and customer-focused initiatives in the trade. Vineet brings a profound knowledge of our brands and the market, a wealth of experience across industries coupled with creative and commercial acumen. He will play a critical role in revolutionising our marketing strategies, innovations and engagement with consumers while finding whitespace opportunities to lead AB InBev to continued and sustainable success.”
Vineet Sharma, vice president - marketing and new business development, South Asia, said, “I am thrilled to embark on this new journey to accelerate AB InBev’s business transformation agenda in South Asia. With consumers at the center of everything that we do, I look forward to championing strong growth and breakthrough innovations, bringing to life our world-class brands in exciting ways, and deepening our relationships with consumers. I am excited to work closely with our teams, business associates and partners to lead the charge through a diverse portfolio of global brands, and further build AB InBev’s leadership position in India.”