Aarati Kakkad joins Grey Mumbai

Grey Mumbai has appointed Aarati Kakkad as creative director – copy. Kakkad will work with Grey's ECD, Rohit Malkani. Prior to joining Grey she was with Leo Burnett. Kakkad began her career at Concept Communications as a trainee, writing copy for brands like Onida. She moved on to Enterprise Nexus (Bates India) and worked on The Times of India, Femina, NECC and ICICI credit cards before joining O&M  where she spent five years working on campaigns for Vodafone, Emirates, Kotak Mahindra Insurance and DHL.