Advertising Agencies Association of India (AAAI) has announced a half-day workshop led by Lulu Raghavan, managing director, Landor India.
The workshop is part of AAAI's Prowess series and will be hosted on 19 October in Mumbai.
The theme for the workshop is 'Beyond Logo – How Brands Add Value to Business’.
The interactive workshop is intended to help participants understand the value of brands beyond logos, colours and communications, and equip them with ready-to-deploy tools to add value to their clients’ businesses, informed a AAAI statement.
Raghavan has been with Landor for 15 years, at the outfit's offices in San Francisco, New York and London before establishing the Mumbai operations.
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