Campaign India Team
Feb 21, 2023

24 hours with… Abhinay Bhasin

The head of product marketing and strategic account relationships at ProfitWheel takes us through what a day in his life looks like

24 hours with… Abhinay Bhasin
Ever wondered what an ideal day in the life of someone from advertising/marketing/media is? We're here to spill the beans on it.
 
Campaign India's '24 hours with' column which used to be a part of the print magazine, now returns in its digital avatar. 
 
Every Tuesday, we'll have a person from the advertising/marketing/media industry profiled in this section.  
 
Name: Abhinay Bhasin
Job: Founding team, head of product marketing and strategic account relationships, ProfitWheel
Professional mantra: Devotion to duty determines your destiny
Personal mantra: Nil Desperandum [do not despair]
 
7am: Reading newspapers, blogs/updates in tech.
 
730am: Catching a morning run at Marine Drive/ Workout with weights at home or free weights to get my creative juices flowing.
 
830am: Breakfast with a toast, egg and milk.
 
10am: Morning sync with the team to align on deliveries/key action points.
 
11am: Brainstorming avenues for growth/ dogfooding new features/ focusing on innovative and exciting ways to promote your adtech products and engage with customers.
 
Noon: Catch up on calls, mails and any burning issues.
 
1pm: Lunch/ watch a 30 min ted talk or a Shark Tank episode.
 
2pm: Cadence to follow up on client engagements.
 
3pm: Work on a passion project or personal creative endeavor, such as writing a blog or brainstorm a new product feature, to keep my mind fresh and stimulated.
 
4pm: Drive back home listening to some good music.
 
630pm: Evening sync with my team split between US and India.
 
7pm: Unwind the day with a music hour.
 
8pm: Dinner, catch up with friends.
 
9pm: Netflix.
 
10pm: Lights out!
 
 
Want to be featured here? Write to [email protected].
Source:
Campaign India

Related Articles

Just Published

13 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

14 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

15 hours ago

The power of DOOH: Making 'the goldfish' remember ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.

15 hours ago

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.