18% users wanted brands to help them celebrate Diwali virtually: Twitter India

BFSI, OEM, B2B tech, entertainment, and e-commerce brand categories rolled out Diwali campaigns on Twitter

Nov 10, 2021 03:43:00 PM | Article | Campaign India Team

Twitter India has released a post-Diwali report for branded content on the social media site. The festive season of Diwali possesses an opportunity for brands to light up Twitter feeds by engaging with key audiences when they’re at their most receptive. 


According to Twitter, 18% of Twitter netizens wanted brands to help them celebrate virtually. The categories that showed advertising interest on the social media site were from categories such as BFSI, OEM, B2B tech, entertainment, e-commerce, among others. Over 13.51 million conversations were around online shopping during the festive period. 


The data produced by Twitter is based on user conversations. 


Highlights from Twitter's report on Diwali 2021: 


  • 36% users on Twitter wanted heart-warming content on people being together
  • 48% spent the festive week watching TV or streaming their favourite rom-coms or thrillers on OTT 
  • 26% opted for entertainment and sports content
  • 30% opted for comedy content this season
  • 52% used shopping apps to buy a range of products: 35% opted for tech/gadgets, 33% for shoes/bags, 28% for furniture/household appliances, and 24% for gold/ jewellery and watches 
  • 33% used food delivery apps 
  • 54% spent time looking for the best deals on shopping apps 
  • 52% used discounts codes or coupons on shopping apps
  • 40% were in search of exciting deals and promotional offers from brands
  • 53% wanted brands to address how noise overload impacts animals, nature and fellow humans
  • 45% spoke about excess waste pollution and want brands to produce sustainably


A glimpse of how brands leveraged the season of Diwali through Twitter campaigns: 


Amazon's Deliver The Love 


OnePlus Your Festive Shot 


Oppo's Light Up New Beginnings 


Vivo's Joy Of Homecoming 


State Bank of India's Har Tyohaar Subh Shuruaat (Every festival has a good start) 


Mutual Funds India


Amazon Prime Video's Apno Wali Diwali (Loved ones Diwali)



Google India