digital campaigns

Jul 24, 2025

ROMI or bust: Why last-click lies to you

BornHi’s co-founder takes a sharp look at why traditional ROI fails in India’s multi-touch, mobile-first landscape—and how ROMI rewrites the marketing playbook.

Nov 10, 2021

18% users wanted brands to help them celebrate Diwali virtually: Twitter India

BFSI, OEM, B2B tech, entertainment, and e-commerce brand categories rolled out Diwali campaigns on Twitter

Sep 01, 2015

Tata Sky builds excitement for new offering with 'The Transferkars'

Watch the campaign conceptualised by OgilvyOne here