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4 hours ago

Moment marketing: Get it wrong, and the moment is gone

SOUNDING BOARD: When it comes to jumping on viral trends, cultural moments, and tapping the zeitgeist, how should brands choose their moment? And what happens if you pick the wrong one? Campaign asks industry experts.

3 days ago

Engineers India scouts for creative partners

Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.

3 days ago

India's IAA chapter launches campaign to combat ...

As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.

3 days ago

From niche to mainstream: The rapid rise of the ...

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.