Entries shortlisted at the Campaign India Digital Crest Awards 2015 (CIDCA) in nine of the 20 categories have been revealed.
The categories are: Showcase, Social Cause, Experiential, Advergaming, Long Term Strategy, Integrated, Online Video, Community/Blog and Digital Strategy.
The jury comprised: Devendra Chawla, president – foods, Future Group; Gokul Krishnamoorthy, managing editor, Campaign India; Karan Rajpal; global digital marketing, Jones Lang LaSelle; Satyapal Unnikrishnan (incubation and startup evangelist); Saurabh Srivastava, CMO, MobiKwik; Siddhartha Bortamuli, head – marketing strategy at Tata Motors Finance; and Venke Sharma, VP – digital, marketing and CRM, Star TV Network.
The categories are: Showcase, Social Cause, Experiential, Advergaming, Long Term Strategy, Integrated, Online Video, Community/Blog and Digital Strategy.
The jury comprised: Devendra Chawla, president – foods, Future Group; Gokul Krishnamoorthy, managing editor, Campaign India; Karan Rajpal; global digital marketing, Jones Lang LaSelle; Satyapal Unnikrishnan (incubation and startup evangelist); Saurabh Srivastava, CMO, MobiKwik; Siddhartha Bortamuli, head – marketing strategy at Tata Motors Finance; and Venke Sharma, VP – digital, marketing and CRM, Star TV Network.
Winners are to be announced at the awards ceremony on 15 June in Mumbai.
Entry to the event will be restricted to pre-registered guests.
More at CampaignIndiaCrest.com.
View the shortlists table here:
| Entrant | Entry | Brand |
| Showcase | ||
| Mediacom Communications | The Next Gen Test Drive Experience | Audi A3 |
| Mediacom Communications | #ShareYourLight | Audi |
| Maxus | Power of 49 | Tata Tea |
| Social Cause | ||
| PHD India | Toilet for Babli | Domex |
| WATConsult | Can You Drive Like Your Dad? | Bajaj Allianz |
| Mediacom Communications | #ShareYourLight | Audi A3 |
| Fanatics and JSW | Will Of Steel | JSW Steel |
| Fanatics & Viscomm | The Magic Pencil Project | ICICI Bank Beyond Banking |
| Godrej Consumer Products Limited | #ChangeTheAir | Godrej Aer |
| FoxyMoron | Vibe the goal | Viber India |
| Interactive Avenues Pvt Ltd | “#RightToChildhood” | Tata Capital |
| Maxus India | Hangout without Internet | Google India |
| Orcomm Media | Live No Negative | Dainik Bhaskar |
| GroupM India | #DriveSafeDad | CEAT TYRES |
| Madison Media | Protect Her Heart | Saffola Life |
| Experiential | ||
| Madison Media | Wills #RocktheRamp – A 360 degree spin on fashion | Wills Lifestyle |
| Mediacom Communications | The Next Gen Test Drive Experience | Audi A3 |
| iContract - Contract Advertising | Slice Swayaamvar Immersive Digital Experience | Slice |
| FoxyMoron | Colossal Cab | Maybelline New York India |
| GROUP M INDIA | #DriveSafeDad | CEAT TYRES |
| Advergaming | ||
| Maxus | When gaming is good for you | Vodafone |
| Madison Media | Trufan Ho Toh Jaagte Raho | Dish TV |
| Long Term Strategy | ||
| PHD India | Consumer 360 | Hindustan Unilever |
| Interactive Avenues Pvt Ltd | Building Social Media Centre to drive brand love | Coca-Cola |
| Madison Media | The Fit Foodie | Marico |
| Integrated | ||
| Maxus | The Power of Real Time Marketing | Tata Sky |
| Maxus | Power of 49 | Tata Tea |
| Mindshare India | How did Crocin become a celebrity overnight? | Crocin |
| Interactive Avenues | Dettol Banega Swachh India | Dettol Banega Swachh India |
| Fanatics & Viscomm | The Magic Pencil Project | ICICI Bank Beyond Banking |
| Fanatics and JSW | Will Of Steel | JSW Steel |
| Blink Digital | Pro Kabaddi League | Star Sports |
| MTV India | Durex MTV Rex Talk | Durex Condoms |
| MTV India | Philips MTV Bachelor Pad | Philips Male Grooming Range |
| Online Video | ||
| Godrej Consumer Products Limited | Cinthol Alive Is Offline | Godrej Cinthol |
| Studio Eeksaurus Production Pvt Ltd. | Lonely Astronaut | Kit Kat |
| MTV India | Philips MTV Bachelor Pad | Philips Male Grooming Range |
| MTV Digital | MTV Unmasked | MTV India |
| Mediacom India Pvt Ltd. | Duracell--10X Power in Your Hand | Duracell |
| Mediacom Communications Private Limited | Shaadi Ke Side Effects – Marraiges are made in Heaven, Saved by Polo | Volkswagen Polo |
| iContract - Contract Advertising | Slice Swayaamvar Immersive Digital Experience | Slice |
| Jack in the Box Worldwide | FabAlley – Unfollow - Challenging the conventional lens of beauty | FabAlley |
| TLG India Pvt Ltd (Performics) | Let’s get started on Digital first | Nescafe |
| Maxus India | Askme Anything | Askme |
| Orcomm Media | Live No Negative | Dainik Bhaskar |
| J. Walter Thompson, Delhi | Daddy Aur Zooey | TATA AIA Life Insurance |
| Godrej Consumer Products Limited | Cinthol Alive Is Offline | Godrej Cinthol |
| Digital Strategy | ||
| WAT Consult | Sin-O-Meter | Godrej Appliances |
| PHD India | Consumer 360 | Hindustan Unilever |
| Blink Digital | Pro Kabaddi League | Star Sports |
| Mediacom India Pvt Ltd. | Duracell--10X Power in Your Hand | Duracell |
| Fanatics & Viscomm | The Magic Pencil Project | ICICI Bank Beyond Banking |
| Fanatics and JSW | Will Of Steel | JSW Steel |
| FoxyMoron | Instaglam boxes | Maybelline New York India |
| Interactive Avenues Pvt Ltd | real-time strategy leads to sales | Coca-Cola |
| iProspect Communicate 2 | Dynamic Landing Pages | Cleartrip |
| Madison Media | Protect Her Heart | Saffola Life |
| Mediacom Communications Private Limited | Shaadi Ke Side Effects – Marraiges are made in Heaven, Saved by Polo | Volkswagen Polo |
| Community Blogs | ||
| MTV Digital | MTV India Blogs | MTV India |
| Interactive Avenues Pvt Ltd | BSI Bloggers | Dettol |
| Social Kinnect | Borosil #BeautifulFood |
Borosil |
Also read: CIDCA 2015: And the shortlists are... (2)
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