Advertising Media
Campaign India Team
Apr 08, 2013

IAA Debate Verdict: Media fragmentation has not made the role of the creative agencies more important

The IAA Debate in Goa presented by Dainik Bhaskar Group saw Partha Sinha and Prasoon Joshi take on Anupriya Acharya and Vikram Sakhuja. Moderated by IAA’s Monica Tata, the verdict was in favour of the media agency duo.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

5 Googlies on Google: A curiosity-driven game for search

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

6 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

7 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

8 Moves and Wins: Week of 30 June

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Kuku FM launches Kuku TV targeted at mobile-first viewers

10 Kuku FM launches Kuku TV targeted at mobile-first viewers

Related Articles

Dainik Bhaskar presents IAA Debate, Goa: With media fragmentation, has role of creative agencies become more important?
Advertising
Apr 02, 2013
Campaign India Team

Dainik Bhaskar presents IAA Debate, Goa: With media ...

Raahil's blog: Thank you Campaign India!
Advertising
Feb 29, 2024
Raahil Chopra

Raahil's blog: Thank you Campaign India!

Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper - Partha Sinha
Media
Nov 10, 2023
Campaign India Team

Campaign India Marcomverse: If we publish everything...

Partha Sinha on the power of an idea
Advertising
Oct 16, 2023
Noel D'souza

Partha Sinha on the power of an idea

Just Published

Itch you can’t ignore: Sebamed scratches at the truth
Advertising
2 days ago
Campaign India Team

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

Not every Cannes Lion roars in real life
Awards
2 days ago
Raj Kamble

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

Cannes Lions tightens reins as AI blurs boundaries
Advertising
3 days ago
Vinita Bhatia

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

Cultural ‘Tadka’ drives India’s most effective ads in 2025
Advertising
3 days ago
Campaign India Team

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.