Mondelez’ Leanne Cutts to chair Warc marketing strategy contest jury

The 2013 edition of the Warc Prize for Asian strategy, a cash prize for the case study that demonstrates the most insightful marketing strategy in the region, has been announced.

Leanne Cutts, VP - marketing, Mondelez International, Asia Pacific, will chair the judging panel comprised of marketers and strategy experts.

Other judges announced so far are Ajay Kakar, chief marketing officer – financial services, Aditya Birla Group ; Martin Weigel, head of planning, Weiden + Kennedy Amsterdam; BV Pradeep, VP - consumer and market insight, D&E markets , Unilever; Rohini Miglani, director, brand building integrated communication, P&G Asia; and James Thompson, chief marketing officer, Diageo Asia Pacific.

In its third edition, the Prize sees the introduction of five new categories: for ‘Marketing Pioneer’, ‘Cultural Connection’, ‘Channel Insight’, ‘Local Hero’ and ‘Asia First’.

David Tiltman, development director, Warc, said, “We’ve launched the five special awards to give added recognition to the smartest Asian marketing, and we’ll use the Asian Strategy Report to showcase that thinking in front of Warc’s global audience.”

The last date for sending entries is 14 June and like in previous editions, there is no entry fee. Entrants must submit a case study detailing an example of strategic thinking making a difference to a brand. In 2012, the Prize attracted 160 entries from brands and agencies across Asia. The 2012 Warc Prize for Asian Strategy was awarded to a paper from BBH Singapore on the repositioning of financial services brand NTUC Income.

All cases that win an award will be showcased in an inaugural study titled the Asian Strategy Report.

Ed Pank, managing director, Warc Asia, added, “With so much great thinking coming from Asia, it is important to share these insights to help the industry develop smarter marketing programmes in this region and beyond.”

Further details can be found at www.warc.com/asiaprize. The Grand Prix carries a cash award of US $ 5,000. Each of the five (new) special award winners will receive $1,000.