Campaign India Agency Report Card 2011: Percept Media

Type of agency: Media

Ownership: Varied

Key personnel: Shripad Kulkarni, CEO, Allied Media Network, P M Balakrishna, COO, Allied Media Network, Sanjay Pareek, president, Rajneesh Bahl, business head – outdoor, Pervinder Singh, business head – retail, Rohit Samarth, business head – rural

Accounts won: Allied Media:  Apollo Dental Centre, Business Jets, Deccan Charters, Deepak Fertilisers and Petrochemicals, Electrolux (sea), Garware Motors, KSM Motors, Marverick Productions, Parasvnath Buildwell, Red Square, Sai Prasad Media, Shingar, Tupperware India, Vee Care Hospital , OOH:  Mahindra Two Wheelers, Phi Seeds, Adani Wilmar, Force Motors, Jyothi Fabricare Services, Fastrack Communications, Daikin Air conditioning, KSM Motors, Asia Motors Works, Madras Cements, Crystal Sound and Music, Spencer’s Retails, Bacardi Martini, Encyclomedia Network

Accounts lost: None reported

In 2011, the agency added few accounts like Apollo Dental Centre, Sai Prasad Media and Tupperware India, among others. During the year, the agency announced the appointments of Rohit Samarth, Vivek Dwivedi and Padma Thuravil for the agency’s rural business, while Pervinder Singh and Mujeeb Dalvi for its retail business. Mimi Deb and V Chakrapani were roped in for Allied Media, while Surojit Sen and Rasiq Sultan have come on board for Allied Media. In the retail side of business, Prashant Gunthey and Alka Saxena moved out of the company.
Though the agency reported wins of several new accounts during the year, the jury feels that the agency needs to have more visible work for higher ratings in the coming years.
How Campaign India rates the agency: 5

How the agency rates itself: 8
The future is clearly 360 Marcom Solutions. And 360 in the truest sense is what Percept stands for. As such our specialist constituent companies in the media vertical and the Group is our strongest USP. In just three years we have grown to be a major force to reckon with in media and this year was a consolidation and organic growth year for especially the mainstream media AOR business.
Consequently, we are well on course for a 40 percent growth this year.  Today Percept OOH penetration in India is very deep and wide: With rural, we have activities conducted in 3,50,000+ villages in India; retail has successfully rolled out programmes pan India for over 1,00,000 outlets in over 4000 cities/towns and in outdoor business vertical, we have executed campaigns in 553 towns, directly in touch with 440+ owners across India. Today we are capable of offering complete out-of home solutions to our clients, which will bring benefit of retail, rural and activation and outdoor integration. As a topping, our huge thrust on top of the line world class tools and consumer research with the exclusive tie up with the world leader in analytic and modelling – Point Logic will be a big advantage. Percept Media is now poised to leapfrog into the top few media agencies.