Interface Business Solutions leads the shortlists at the Campaign India Digital Media Awards 2011, presented by BBC.com. The agency has 8 shortlisted entries for its work on Tata DOCOMO, Maruti Suzuki Ritz and Tata Teleservices.
In second place for the number of shortlisted entries, is a tie between GroupM agencies Mindshare and Maxus, and Tribal DDB. They each have 7 shortlisted entries.
Next is Creativeland Asia with 6 shortlisted entries, for its work on Hippo and Audi.
Jack In The Box, Webchutney and 22feet have 5 shortlisted entries each.
Making up the top 5 are UFO Digital and Interactive Avenues with 4 shortlists.
The award winners will be announced at a glittering ceremony on 4 May, 2011 at Hard Rock Cafe, Mumbai.
View the complete list of shortlisted agencies across categories below:
Online Advertising
| Agency | Advertiser | Campaign title |
| Tribal DDB India | Volkswagen India | Innovations For Everyone |
| Isobar | Reebok India | Butt Revolution |
| Jack in the Box Worldwide | Puma India | Puma Pimp Your Sole |
| Isobar India | Philips India | Face a Style |
| Creativeland Asia Pvt. Ltd. | Creativeland Asia Pvt. Ltd. | Audi A8L 3D Experience |
| Maxus | Nokia India Pvt. Ltd. | Brand Experience Zones |
| Mindshare | Nike India | Write The Future AR |
| Maxus | Nokia India Pvt. Ltd. | Shock treatment- WAP experience on Web |
| Interface Business Solutions (Ind) Pvt. Ltd. | Tata DOCOMO | Tata DOCOMO 3GLife – The Day YouTube got real slow |
| UFO Digital | UFO Digital | Meterjam- Time to Say NO! |
Best Loyalty Campaign
| Agency | Advertiser | Campaign title |
| Creativeland Asia | Creativeland Asia Pvt. Ltd. | Plan-T - Tracking Inventory Through Twitter |
| Isobar India | Reebok | Butt Revolution |
| MEC | NIVEA India Pvt. Ltd. | How advergaming helped NIVEA For Men improve average purchase by 400% |
| 22feet | Fastrack | 1 million celebration |
| Maxus India | Nokia India Pvt.Ltd | You know my first Nokia phone was such a surprise … |
Best Viral Marketing
| Agency | Advertiser | Campaign title |
| Jack in the Box Worldwide | Puma India | Puma Pimp Your Sole |
| Webchutney | Bharat Matrimony | Biwi Ho Toh Aisi (My Kind of Wife) |
| OMG | Hindustan Unilever Limited | Axe Musicstar Viral |
| Tribal DDB India | Volkswagen India | Innovations For Everyone |
| UFO Digital | UFO Digital | Meterjam- Time to Say NO! |
| Viacom 18 Media Pvt. Ltd. | Viacom 18 Media Pvt. Ltd. | Jose's Briefs |
| Maxus India | Bausch & Lomb Eyecare | Let your eyes talk |
Best Integrated
| Agency | Advertiser | Campaign title |
| Tribal DDB India | Volkswagen India | Innovations For Everyone |
| Webchutney | MakeMyTrip | Amar Prem |
| Jack in the Box Worldwide | Puma India | Puma Pimp Your Sole |
| Mindshare | Nike India | Write The Future AR |
| Interface Business Solutions (Ind) Pvt. Ltd. | Tata DOCOMO | Tata DOCOMO 3G Life – when its 3G its Tata DOCOMO |
| Creativeland Asia Pvt. Ltd. | Creativeland Asia Pvt. Ltd. | Audi A8L 3D Experience |
| Maxus | Titan Industries Ltd. | Tanishq wedding Vows |
Media Innovation
| Agency | Advertiser | Campaign title |
| Creativeland Asia Pvt. Ltd. | Creativeland Asia Pvt. Ltd. | Plan-T - Tracking Inventory Through Twitter |
| Jack in the Box Worldwide | Puma India | Puma Pimp Your Sole |
| Mindshare | Nike India | Augmented Reality Based In Store Experience |
| Webchutney | Bharat Matrimony | Biwi Ho Toh Aisi (My Kind of Wife) |
| Mindshare | Nike India | Write The Future AR |
Best Social Media Strategy
| Agency | Advertiser | Campaign title |
| Creativeland Asia Pvt. Ltd. | Creativeland Asia Pvt. Ltd. | Plan-T - Tracking Inventory Through Twitter |
| Jack in the Box Worldwide | Puma India | Puma Pimp Your Sole |
| Interface Business Solutions (Ind) Pvt. Ltd. | Tata DOCOMO | Tata DOCOMO – A million fans – monetized |
| UFO Digital | UFO Digital | Meterjam- Time to Say NO! |
| Mindshare | Pepsico India Holdings Pvt Ltd | Quaker Builds India's First Health Platform on Social Media |
Best Mobile Strategy
| Agency | Advertiser | Campaign title |
| Mindshare India | Hindustan Unilever Limited | This beauty never sleeps |
| Webchutney | Bharat Matrimony | Biwi Ho Toh Aisi (My Kind of Wife) |
| Mindshare | Nike India | Augmented Reality Based In Store Experience |
| Hungama Digital Media Entertainment Pvt. Ltd | Hungama Digital Media Entertainment Pvt. Ltd | Tata Sky+ Mobile Access |
| Maxus India | Perfetti van Melle India Pvt Ltd | Ungli Karna Acchi Baat Hai |
Leisure & Travel
| Agency | Advertiser | Campaign title |
| Indigo Systems & Technology Consulting (I) Pvt. Ltd. | Thunderbird Resorts Daman | Thunderbird Resorts Daman |
Retail
| Agency | Advertiser | Campaign title |
| Webchutney | Titan Industries | Tanishq eCommerce Website |
| 22feet | Mudra Garments | Beginning Of Good Things |
Financial Services
| Agency | Advertiser | Campaign title |
| Interactive Universal Pvt. Ltd. | Birla Sunlife Insurance Company | Not Jobs But Passion |
| Indigo Systems & Technology Consulting (I) Pvt. Ltd. | Abu Dhabi Commercial Bank | Abu Dhabi Commercial Bank Website |
| Indigo Systems & Technology Consulting (I) Pvt. Ltd. | Tata AIG General Insurance Company Limited | Tata AIG General Insurance Company Limited |
| Interactive Avenues | ICICI Prudential Life Insurance | Put Your Money Where Your Main Site Is |
FMCG
| Agency | Advertiser | Campaign title |
| Zapak Digital Entertainment Limited | Pepsi India | Pepsi Change The Game |
| Digital Law & Kenneth | Parle Products | Digital Law & Kenneth |
Not For Profit
| Agency | Advertiser | Campaign title |
| OgilvyOne Worldwide | UNICEF India | Awaaz Do |
| Interactive Aveneus | World Vision | Real Gifts 4 Real People |
| G2 direct & digital | G2 direct & digital | Go Green |
| Interactive Avenues | Durex | Put A Cap On It |
| UFO Digital | UFO Digital | Meterjam- Time to Say NO! |
Automotive
| Agency | Advertiser | Campaign title |
| Creativeland Asia Pvt. Ltd. | Creativeland Asia Pvt. Ltd. | Audi A8L 3D Experience |
| Tribal DDB India | Volkswagen India | Innovations For Everyone |
| Interactive Avenues | Skoda Auto | Join The Fab Ride |
| Interface Business Solutions (Ind) Pvt. Ltd. | Maruti Suzuki Limited | Maruti Suzuki Ritz - Live the Moment |
B2B
| Agency | Advertiser | Campaign title |
| Draft FCB Ulka Interactive | Tata Consultancy Services | TCS-"Targeting the elusive CIO" |
| Interface Business Solutions (Ind) Pvt. Ltd. | Tata Teleservices Limited | Tata Tetelservices Enterprise |
Media
| Agency | Advertiser | Campaign title |
| Viacom 18 Media Pvt. Ltd. | Viacom 18 Media Pvt. Ltd. | MTV Roadies |
| Zapak Digital Entertainment Limited | Reliance Pictures | Break Ke Baad |
| Web18 Software Services Ltd. | NA | Bigg Boss 4 Microsite |
Best Ad Agency Website
| Agency | Advertiser | Campaign Title |
| 22feet Long | 22feet | 22feet Long |
| Tribal DDB India | Mudra Communications |
Mudra website |
Technology and Communications
| Agency | Advertiser | Campaign Title |
| Interface Business Solutions (Ind) Pvt. Ltd. | Tata DOCOMO | Tata DOCOMO 3G Life – One window to the 3G World |
| Interface Business Solutions (Ind) Pvt. Ltd. | Tata DOCOMO | Tata DOCOMO - Do the Newer |
| Tribal DDB India | Idea Cellular Ltd. | Mobile Roadie Hunt @ Idea |
B2C
| Agency | Advertiser | Campaign Title |
| 22feet | Fastrack | Hip Hop |
| Digital Law & Kenneth | Lodha Group | Lodha Place Website |
| 22feet | V F Corporation | Trial Room |
| Tribal DDB India | Volkswagen India | Innovations For Everyone |
| Interface Business Solutions (Ind) Pvt. Ltd. | Tata DOCOMO |
Tata DOCOMO - Do the Newer |
Digital brand of the year
| Agency | Advertiser | Campaign Title |
| Maxus | Vodafone India | Vodafone India |
| Viacom18 Media Pvt Ltd. | Viacom18 Media Pvt Ltd. |
MTV India |
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