Campaign India Team
Jan 14, 2011

Mindshare India says: Industry expected to grow by 18%

And, for the first time, TV will zoom past print — that’s the biggie. Digital will jump, albeit from the current small base. The number of days of live cricket will be a big factor. So says Jai Lala, principal partner, The Exchange, and team

Jai Lala, principal partner, The Exchange

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

57 minutes ago

Moves and wins: Week of 22 September

Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.

3 hours ago

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

3 hours ago

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle—and a growth engine.

3 hours ago

APAC Effies spotlight India’s dominance as Ogilvy, ...

India topped the medal table with 33 awards.