Campaign India Team
Mar 20, 2023

Yatra Online takes the stress out of travel

Watch the film conceptualised by Social Panga here

Yatra Online has rolled out a campaign 'Jab Yatra hai toh kaahe ka dar, #BindaasPlanKar' (When Yatra is onboard, why to fear, #PlanFreely), featuring cricketers Shafali Verma, Shikha Pandey, Taniya Bhatia, Alice Capsey and Tara Norris, to highlight its zero cancellation offering. 

 

Conceptualised by Social Panga, the film showcases how Yatra aims to ensure smooth travel for its consumers if any disruptions occur. It features Pandey worried about her Goa flight bookings. Bhatia and Verma try to ensure her that if she books her flight tickets on Yatra, she can plan her trip freely without having to worry about the cancellation fees. 

 

Dhruv Shringi, director and chief executive officer, Yatra Online, said, “We understand that travellers want to explore the world, but unforeseen circumstances can lead to cancellations. With cancellation protection features and #bindassplankar, we aim to provide a safety net for our customers, ensuring that they can travel with confidence. The expression of our campaign is a portrayal of our continued dedication to offer a carefree experience to our consumers. Travellers have evolved preferences, and we are excited to introduce a flexible, comfortable, and cost-effective feature for their travel planning.”

 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Parle retains top spot as India’s most chosen ...

Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.

2 days ago

AI makes space for risk — if creatives dare take it

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.

2 days ago

Asia can’t win globally if it doesn’t back itself ...

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.