Xiaomi TV has launched a campaign to highlight its features like Vivid Picture Engine and Design, Dolby Audio, to name a few. Conceptualised by Lowe Lintas, the campaign comprises three films featuring actors Manish Chaudhary and Prit Kamani, a father-son duo.
The film showcases situations in the life of a father, whose son uses Xiaomi TV’s features to help him come out of sticky situations. The three different films highlight the three unique features of the TV, including universal search, kids mode and IMDb ratings.
Kris Lukose, marketing lead – TV, Xiaomi India, said, “Over the last four years, we at Xiaomi have been working relentlessly towards our commitment to make great smart TV technologies accessible to everyone. As a result, we’re the number one smart TV brand in the country today with huge prevalence across diverse consumer groups in India. We are proud to have played an instrumental role in driving smart TV adoption in India by offering consumers a deep integration of hardware and software on all our devices.
Sagar Kapoor, chief creative officer, Lowe Lintas, said, “In a world where people only look at the hardware features in a smart TV, what actually makes a TV a smart one is the software behind it. In this case, Xiaomi’s Patchwall software is the brain of the TV and its amazing features make it a truly smart TV. The clarity in the brief led us to crafting a campaign that was both simple yet engaging. While the stories are based on the features, we wanted to ensure the overall communication doesn’t become just functional. Hence the idea of the father son duo was cracked. This helped us package all the functional information in a fun storytelling format.”
The films are live across digital.
CREDITS:
Client: Jaskaran Kapany, Kris Lukose, Tapan Aggarwal
Creative: Sagar Kapoor, Puneet Kapoor, Nishant Pratap, Sangeetha Shirali, Regis Arockiaraj
Account management: Sonali Khanna, Ameya Lokhande, Satish Perumal, Mitali Kulkarni
Planning: Kishore Subramanian, Prashanth Murthy
Production house: Lintas C:EX
Director: Prashant Madan
