The Work
Campaign India Team
Aug 01, 2019

Xiaomi celebrates five year journey in India by thanking consumers, says #NoMiWithoutYou

Watch the film conceptualised by the in-house team at Xiaomi and Humour Me here

Watch the film conceptualised by the in-house team at Xiaomi and Humour Me here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

3 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

4 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Marketers shift focus from sparkle to substance at SMARTIES 2025

5 Marketers shift focus from sparkle to substance at SMARTIES 2025

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

When creativity meets code: The human algorithm problem

7 When creativity meets code: The human algorithm problem

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Five rules for crafting a high-impact festive campaign

10 Five rules for crafting a high-impact festive campaign

Related Articles

Xiaomi turns mispronunciation into marketing mayhem this Diwali
Advertising
Oct 16, 2025
Campaign India Team

Xiaomi turns mispronunciation into marketing mayhem ...

Anuj Sharma returns to Xiaomi India as CMO
Marketing
Jun 03, 2022
Campaign India Team

Anuj Sharma returns to Xiaomi India as CMO

Ranveer Singh answers Manu Jain's call, signs up with Xiaomi
The Work
Feb 26, 2019
Campaign India Team

Ranveer Singh answers Manu Jain's call, signs up ...

Jaskaran Singh Kapany joins Xiaomi as head of marketing
Marketing
Jun 11, 2021
Campaign India Team

Jaskaran Singh Kapany joins Xiaomi as head of marketing

Just Published

Are ‘struggling’ agency groups dragging down valuations across the sector?
Advertising
6 minutes ago
Gideon Spanier

Are ‘struggling’ agency groups dragging down ...

The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring mode under Chief AI Officer Alexandr Wang.

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'
Advertising
32 minutes ago
Shauna Lewis

Dentsu warns staff of data breach after Merkle hit ...

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact details have been taken.

When AI turns to humans to feel human
Advertising
1 hour ago
Sudish Balan

When AI turns to humans to feel human

Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.

Bingo! turns ‘Big No’ into its boldest punchline yet
The Work
2 hours ago
Campaign India Team

Bingo! turns ‘Big No’ into its boldest punchline yet

A hidden-camera stunt, anagrammed self-roast and dramatic new packs mark Bingo!’s audacious reboot in North India’s snacking turf.