Woodland has rolled out a campaign titled, 'No ticket to explore'.
The film conceptualised by Lowe Lintas and Partners, begins with a young man holding a picture of an elderly man in his hand. The film cuts to him backpacking. The young man is seen sitting on top of a log truck and trying to sleep in a sleeping bag. A voice over of the man he was looking for says, 'Son, as you go looking for yourself, you’ll be lost, penniless, ticketless. You’ll have nothing left to lose and then everything to gain.'
Through his travels, the young man finds himself in the midst of a forest, amazed by his surroundings, he moves on, making his way ever deeper into the wild. Eventually the man reaches a mountain, overcome, he collapses and pulls out a picture. As it turns out, this is the same mountain which is behind that man in the picture. While all this is happening, we hear the man say, 'And then, everything to gain. Look for it, follow it, reach out for it and as you rise above it all, you’ll find yourself there.'
Harkirat Singh, managing director, Woodland said, “Just as the ad depicts, Woodland stands for the love of travel and adventure. The new TVC is an attempt to strengthen our bond with our customer.”
Creative agency: Lowe Lintas and Partners
Production house: Hello Robot
Director: Amit Gupta