Campaign India Team
Nov 28, 2014

Woodland explores the joy of discovery in its new TVC

Watch the ad film conceptualised by Lowe Lintas here

wide player in 16:9 format. Used on article page for Campaign.
Woodland has rolled out a campaign titled, 'No ticket to explore'. 
 
The film conceptualised by Lowe Lintas and Partners, begins with a young man holding a picture of an elderly man in his hand. The film cuts to him backpacking. The young man is seen sitting on top of a log truck and trying to sleep in a sleeping bag. A voice over of the man he was looking for says, 'Son, as you go looking for yourself, you’ll be lost, penniless, ticketless. You’ll have nothing left to lose and then everything to gain.'
 
Through his travels, the young man finds himself in the midst of a forest, amazed by his surroundings, he moves on, making his way ever deeper into the wild. Eventually the man reaches a mountain, overcome, he collapses and pulls out a picture. As it turns out, this is the same mountain which is behind that man in the picture. While all this is happening, we hear the man say, 'And then, everything to gain. Look for it, follow it, reach out for it and as you rise above it all, you’ll find yourself there.'
 
Harkirat Singh, managing director, Woodland said, “Just as the ad depicts, Woodland stands for the love of travel and adventure. The new TVC is an attempt to strengthen our bond with our customer.”
 
Credits:
 
Client: Woodland
Creative agency: Lowe Lintas and Partners
Production house: Hello Robot
Director: Amit Gupta
Source:
Campaign India

Related Articles

Just Published

1 day ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

1 day ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

1 day ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India