Woodland has rolled out its latest ad film campaign that marks a shift in their strategy to urban demographic. The film has been conceptualised by Lowe Lintas and Partners.
The film places Woodland in an urban setting which is a departure from the traditionally outdoor offering offered by the company.
Set in Los Angeles, the film begins with the protagonist looking out of a window as a radio talks about the city’s traffic in the back ground. The protagonist is seen putting on Woodland apparel (and gear) as he sets off towards his destination on his bike. Joined by another rider, the two zip across the city, using objects such as stairs, river beds, parking lots and alleyways as their roads/ play ground. They are seen pulling wheelies and getting up to all sorts of shenanigans as they finally reach their destination.
The film ends with the two friends enjoying the city’s skyline as a super which reads 'find your adventure' appears.
Creative agency: Lowe Lintas
Production house: Hello Robot
Director: Amit Gupta
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