WoodenStreet has rolled out a TVC campaign 'Furniture Inspiring Connections', featuring actors, Aparshakti Khurana, Rajit Kapoor and Lillete Dubey.
Conceptualised by Sociowash and the in-house team, the film aims to proposition the seamless digital offerings of the brand to purchase furniture.
The film features the trio Khurana as the son, Kapoor as the father, and Dubey as the mother. It showcases how buying new furniture should be bound by the love of an immediate family. The son persuades the father to make his own decision instead of getting influenced by extended relations the old fashioned way.
The film ends with the father comfortably selecting furniture for the house through WoodenStreet and availing its customised offerings.
Lokendra Ranawat, co-founder and CEO, WoodenStreet, said, "WoodenStreet has always been a consumer-centric brand, keeping the needs of customers above everything else. So far, we have done a great job in capturing the attention of our targeted clientele. With this campaign, we aim to go as big as possible. We are euphoric about the team of renowned actors coming on board with us, and we don’t feel someone else would have been a better fit. We are sure that this campaign, with the teams stellar performance, will make a place in the hearts of the consumers and help them make better choices while choosing furniture.”
In addition to TV, the film will be rolled out on OTT and YouTube channels as well.
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