McNROE Consumer Products has rolled out a TVC for a new range of Fine Fragrance deos from Wild Stone. The film has been conceptualised by Soho Square.
The film features actor Neil Bhoopalam and is set to background score by Ila Arun.
It opens at a mehendi function at a wedding. The bride is called by the wedding planner as jewellery designer (Bhoopalam) is there to meet her. As the bride enters the palatial building, she is drawn towards a fragrance -- that of the designer. He shows her the necklace and asks her to try it. She gives him a look and turns around, gesturing for him to help her put it on. He obliges. The lady takes in the moment, enjoying the fragrance while trying on the rest of the jewellery. The film ends with the voice over introducing the new range of does, as she leaves letting him know how she feels.
A 35-second and 15-second edit of the film will go on air.
Client: McNROE Consumer Products
Creative agency: Soho Square
Director (film): Shoojit Sircar
Production house: Rising Sun Films
Media planning: Starcom