Raahil Chopra
Jun 22, 2012

What you see is what you'll get, assures Makemytrip

WATCH the TVC created by Draftfcb+Ulka here

wide player in 16:9 format. Used on article page for Campaign.

Draftfcb+Ulka has created Makemytrip.com's latest television campaign, to promote the portal's hotel booking service.

The film (shot in Singapore), shows an Indian tourist in an Asian city scouring a busy street looking for a restaurant that serves chicken. He finally arrives at a restaurant called 'Chi-can'. Seeing a promoter dressed like chicken outside, he fancies this to be the place where he'll get the chicken he craves. He points at an item on the menu and orders it to the waiter, comforted by images of chicken on the crockery. Delighted with his meal, he gestures to the waiter with a 'pak-pak' sound that the chicken has been cooked deliciously. The waiter responds, with a barking noise 'bow bow' - thereby informing the disgusted tourist that he was served dog meat, not chicken. The film ends with a voice over and super that send out the key message - with Makemytrip's hotel booking, 'Jo dikhega wohi milega'.

Commenting on the film, Sanjay Tandon, chief operating officer, Draftfcb+Ulka Delhi, said, "We ventured into an area where customers do not get what they see, which is hotel booking. Friends and deals go a long way to determine what kind of a hotel we choose when on holiday. We never know whether we will get the amenities we're shown. This is a fundamental myth and we are trying to get rid of it by bringing transparency and the premise of 'get what you see'. So we took a travel situation which depicts a tourist lost in translation and built the film around it."

Credits

 

Agency: Draftfcb Ulka
National creative director: K. S. Chakravarthy
Creative team:  Abhijeet Ray, Tiyasha Ray
Client servicing: M. N. Damodaran, Debasish Das, Rachin Mahendroo
Account Planning: Sujit Sudhakaran, Sidharth Grover
Films coordinator: Mazhar Khan
Production house: StoryTellers India
Producer: Randeep Oberoi
Director: Arun Gopalan
Source:
Campaign India

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