Weekend Watch: Setu plays eyes, eyes, baby in the digital age

Watch the films conceptualised by Lowe Lintas here

Jul 25, 2019 09:59:00 AM | Video | Campaign India Team

Nutritional supplements brand Setu has launched a series of films to promote its range of nutritional supplements.

As a pre-launch campaign, Setu launched a series of videos called EyeJack. The campaign was themed around eyes getting tired and exhausted of the damage we are causing them and creating chaos in the city. In one such film, popular VJ Jose faces the music from an invader eye that ties him up for the damage inflicted by his content on unsspecting eyes.

See the other pre-launch videos here:

The office

The parking lot


The Setu EyeMax BFF campaign talks about how eyes can be your BFF.