Campaign India Team
Feb 03, 2017

Weekend Watch: AJIO.COM, #NotWhatIWear

Watch the film made by Phantom Ideas, Bangalore, here

Phantom Ideas, Bangalore has launched a campaign for fashion e-commerce venture brand Ajio.com. The video supports the women in this country who have had to bear the blame for someone else’s crime.

The campaign is based on the insight that women are invariably blamed for inciting the violence upon themselves – because of the way she was dressed at the time of the incident. The #NotWhatIWear launch video brings to life the idea, through a visual device, where models walk down the ramp in cardboard boxes with lines that say – “I’m wearing a little black dress. Is that a crime?” and so on.

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

ABP Network joins the creative bandwagon with ‘ABP ...

The content division will create pan-Indian stories for audiences globally

2 days ago

Hindware showcases smart range of bathware with ...

Watch the film conceptualised by MagicCircle Communications

2 days ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

2 days ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides