Pringles, the crisps brand owned by Kellogg's, has released a video which shows the company playing a prank on young revellers in Ibiza.
The video, which was created by Isobar, shows groups of unsuspecting friends singing along to Happy by Pharrell Williams, believing they are own their own in a karaoke booth.
But during the song, the walls of the karaoke booth open, they see a crowd of 500 people cheering and holding their names on signs.
The video, which was posted on Pringles' YouTube page, is part of a pan-European campaign that includes mobile and social media activity.
Nick Bailey, the executive creative director and chief executive at Isobar UK, said: ‘This brand is all about having fun with your mates, so it’s been brilliant to help steward this lovely simple idea into reality."
As part of the campaign, consumers can claim a karaoke kit which includes a microphone and speaker that attaches to the snack box.
Claire Heskin, the digital marketing manager at Kellogg’s, said: "With our summer karaoke kit promotion, Pringles is giving everyone an open invitation to play.
"The Karaoke Prank video created by Isobar has taken this idea and brought Pringles’ playful side to life in a totally unique and hilarious way.’
The video captures a sunny Ibiza setting where Pringles invites groups of friends to join the Karaoke booth and sing along to a karaoke version of ‘Happy’ by Pharrell Williams. Unknown to them the booth doors open up to a huge crowd in front holding their names on signs, making them feel like rock stars! The idea behind the video is to showcase authentic fan reactions to a spontaneous prank. The reactions are priceless and truly bring to life Pringles brand purpose of giving everyone an open invitation to play.
The campaign will be supported by online and mobile advertising via LoopMe, Teads, YouTube and Spotify as well as social activity and will run in 8 markets across Europe, including the UK.
Creative agency: Isobar
Creative director: Pierre Duquesnoy
Executive creative director: Nick Bailey
Jan Pruijser: Creative
Rachel Clough: Creative
Account director: Emma Griffiths
Motion graphics: Ben Wilde
Film producer: Jo Rae
Project manager: Tandy Virdee
Director: David Masters
Prod Co: Dacapo
Producers: Will Stern/Ceri Passmore
(This article was first published on Campaignlive.co.uk)